Being the competitive bunch they are, Adidas have decided to take window shopping to the next level. Enter Adidas Neo, an interactive digital window concept that connects to your smartphone allowing you to shop at their store after hours. Simple walk up to the Adidas shop window, type in a special URL and pin and take full control of the display and a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
First bricks and mortar retailers rushed online to keep up with their digital only competition and now it seems those same digital stores want a piece of the physical action! First there was eBay who experimented with a QR code powered concept in New York and then again with this digital Christmas instillation before Net-a-Porter got in on the action with this augmented reality based shop window. Although originally launching back in September the concept is now being rolled out nationally for the release of the new Karl Largefeld collection.