Viral Marketing

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Another week brings us another helping of awesome digital and social media thinking as well as another 7 cats from the worlds best advent calendar!  Here’s our handy little summary for your enjoyment;

1. Coca Cola Social Experiment Rewards Football Fans Honest Behaviour
2. Walmart : Burden Or Brilliant? The Truth Revealed
3. Strategy & Theory On How To Craft The Next Viral Sensation
4. The Worlds First Interactive Cinema Experience
5. Heineken Launches Its Christmas BeerFriender Application

Charlie bit my finger, LOL Cats, The untimely death of Jeff Goldblum in 2009 (he didn’t really die!), these are all pieces of content or ideas that have gone viral online.  Sometimes we can determine why and other times it just seems to be a serendipitous clash of relevance and resonance.  In a bid to add a little more knowledge and best practice around crafting a viral hit the team at Problogger have pulled together the following info-graphic;

Although largely conceptual, there are some interesting strategies and theories that will point any budding ‘viral marketer’ in the right direction.

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