It’s Super Bowl XVIIXVLXX or something like that. It’s the USA’s largest sporting event and the annual showcase for the most creative minds in the business. In the same way the 49’s and Raven will be judged on the pitch creative agancies and brands alike will be judged in the ad breaks, and at $4m US per 30 seconds you better be up to the task. So in the event you don’t care much for the NFL and just want to get stuck into the advertising here are 10 Super Bowl ads to watch out for.
I love Instagram. I love it a little less now its owned by Facebook but it still occupies a spot on the first screen of my iPhone. The following infographic does its best to capture and chart the rapid rise of the social platform from 0 to $1 billion and 40+ million users.
Small town America meets Japanese auto maker in Mitsubishi’s most recent marketing ploy. To launch their new electric car and position it as the new normal Mitsi have taken over Normal, Illinois! 1000 electric cars, a completed charging infrastructure and this video are just the beginnings of the campaign. As the video says, if you drop 1000 cars in LA no one will notice, but do the same in Normal and no one can avoid it!