Twitter

Love to tweet, wish you could do it better?  Never fear then as the team at MarketingThink have put together this handy little blueprint to make sure your next tweet is crafted to perfection.

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Exactly how many words can you add ‘tw’ to the front of and they still make sense?  twictionary, twelevision, tweople, tweatheart, twitterati the list goes on.  Luckily for all those twitterholics out there, there is now a twictionary to help translate some of the more bizarre twitter bits and bytes into a language that better resembles English!  Here’s a sample.

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Hhhmmm. What’s the best way to introduce this video?  How about this.  Twitter + 1998 Knitting Machine = The Knitterstream.  I think that say’s it all!

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This is a great use of user generated data by KLM.  Built on the premise that the best travel tips come from friends KLM are using a travellers social graph to build a personalised map of their next holiday destination.  Called the ‘Must See Map‘ the campaign is running in 24 countries with the first 20,000 participants receiving an actual custom printed map ready for their holiday.

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2012 was a busy year for social media.  Facebook decided only to operate in the billions – 1 billion active users, $1 billion for Instagram and a multi multi multi billion dollar IPO.  Twitter on the other hand continued to cement its status as the worlds pulse while Pinterest was content to revolutionise scrap booking.  Then there was Google+…I think the jury’s still out there.  Mix in LinkedIn, a new new MySpace, a handful of mobile centered social network and you’ve got a monumental 12 months.  So why not wrap things up by grading the majors with a social media report card?  Thought so, dig in.

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Were you one of many that searched for Whitney Houston? retweeted Barack Obamas “4 More Years” or checked-in at a New York’s Time Square?  This infogaphic needs very little by way of an introduction, it’s the top everything we did digitally in 2012.

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They’re coming thick and fast now (Check out Google Zeitgeist for another 2012 perspective).  Standing at the front of the line now is twitter who have pulled together a great little interactive site called ‘2012 Year on twitter‘.  The site itself is broken down into 5 areas as follows;

• Golden Tweets: The top two Tweets that generated the most Retweets for the year, plus honorable mentions for a few others that caught attention around the world.
• The pulse of the planet: Some of the biggest conversations of the year that generated large numbers of Tweets and Retweets.
• Only on Twitter: Moments of serendipity and just plain awesomeness (if there is such a thing) are what we call #onlyontwitter. We list examples of Tweets that came to life organically on Twitter, and can be appreciated in an instant.
• Top trends: Lists of the significant Trends of the year in the U.S., UK and Japan. These phrases reveal what captured our attention based on sudden spike of interest, rather than what was consistently popular.
• New voices: From the Pope to Pelé, this year Twitter welcomed new voices from every corner of the world.

Definitely worth checking out and at the very least exploring your year on the social network.

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To bring a little Christmas cheer to the victims of Hurricane Sandy agency 360i has decided to turn one of its meeting rooms into a life size, twitter powered, snow globe!  Simply tweet you message using the hashtag #twinterwonderland and not only will the snow machine spurt out an extra helping of white powder (no not the usual agency fodder!) but 360i will also donate $5 to the Sandy fund.  Great job guys…let it snow, let it snow, let it snoooow!

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I love it when a organisation gets behind a good cause.  It makes the world a slightly better place and is certainly a big incentive for many consumers to interact with the brand.  Here is a great example from Durex.  For every tweet using the hashtag #1share1condom (up to 2.5m condoms) Durex will don’t a condom to a charity helping to fight the spread of HIV.  If you haven’t then get tweeting, World AIDS Day is December 1st…or tomorrow!

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More fun facts from Socialnomics author Erik Qualman.  I’m sure these stats get more and more fantastical each and ever year, I wouldn’t be surprised to see 314% of the worlds population on Facebook next time round!  Still, its an enjoyable 4 minutes, although a change in soundtrack would be appreciated for version 5!

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