London 2012 was the most social games ever and it opened many peoples eyes to the possibilities of athlete engagement and social inspiration. To captilise on this new found love of sport Adidas partnered with Nash Money to produce the first tweet trainer, the adiPower Barricade. It might just be a concept now but this could be the way athletes share their game in Rio.
So its New Years day here in London and although 2012 arrived with a bang I’m not quite ready to forget 2011 just yet. Before looking forward take a moment to watch this amazing video telling the story of 2011 entirely through twitter coverage. It’s amazing to see the highs and lows of the human race all caught in 140 characters or less. Enjoy, and happy New Year.
© ADZAG.CO 2012. All Rights Reserved. Curated by James Collier.