It looks like the South African advertising industry is enjoying playing with twitter hashtags and finding interesting ways to marry a digital action with a real world reward. Following hot on the heals of the BOS Ice Tea, Tweet For A Tea : The Twitter Powered Vending Machine campaign is this idea from Toyota to help launch its new Etios model. Anyone passing by the twitter powered shopfront could send a message to the #etiossmile and suddenly the instillation comes alive with bubbalicious results!
I’ve been meaning to post this for a while but just kept forgetting. It’s a cool little campaign out for Belgium that highlights a small problem with the awesome Google Street View, if the street is too small for the Google car then it doesn’t get photographed. The solution, the itsy bitsy Toyota IQ which by the looks of it can for down any street on the planet. So IQ Street View was born and the tiny Tim of cars, the IQ, was fitted with its own multi-sensory camera and has been off photographing all the streets that Google was just too important to bother with!
To promote its ridiculously sexy FT-86 II Concept car Toyota has created the Social Network Racer, a personalised Facebook racing game powered by an individuals name, friends and photos shared on Facebook. The initial racetrack is built around the letters in a players first name and billboards and other signage on the course is made up of your friends profile pictures and your most recently uploaded photos. Players rack up points and earn bonuses for participating with the overall points winner being given the chance to travel to Japan and see the unveiling of the FT-86 II at the Toyota Motor Show in December.
Following Fiat and their eco:drive initiative Toyota have launched their own experimental concept. Interestingly its based solely around a glass of water. Researched uncovered that by simply placing a glass of water in a car and asking people to drive without spilling it, they inadvertently drove in a more eco friendly way. Taking that concept and turning it into something a little more practical Toyota developed an iPhone application that mimicked the movement of a real glass of water as well as capturing a multitude of other statistics all related to a more eco friendly style of driving. After each journey the data can be downloaded to an accompanying web experience that tracks your performance, compares you with friends and essentially creates a more enjoyable reason to drive better.