This is a great idea from Canadian advertising agency Taxi. Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season. To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!
Fantastic ‘surprise & delight’ campaign from Living Social UK. One lucky black cab was able to dish out instant rewards to lucky passengers to promote the variety of offers that are served daily. All the passengers had to do was ditch their immediate plans and head off to enjoy experiences such as chess boxing, cooking classes, animals parks and pole dancing lessons.