Firstly, there are no such things as appimals, I made that up in the hope I’d get a few curious people drop by. Sorry. However, WWF have produced a quite amazing app to help build awareness and educate you and me on the importance of animal conservation. Built with the utmost care and attention to detail by AKQA the app is full of beautiful photography, facts, interactivity and more. Well worth checking out if you have a pulse and an iPad.
Volvo taking some great strides toward shaking the old fuddy duddy safe driver image they have been tagged with for years. A new line of vehicles including the awesome looking V40, a distinctly naughty approach to comms and of course who could forget that Edward Cullen drives a Volvo! Their latest piece of fun is a mobile app a launched at the Geneva Auto Show. The app lets you X-Ray the new Volvo V40 to learn whats under the hood. Its technically not X-Raying anything, rather it using image recognition and smart augmented reality but it looks cool none the less.
This is a great little idea from Bradesco Seguro Insurance out of Bazil. Using the standard swipe gesture readers of the iPad auto magazine unwittingly smashed the ads car into the bezel of their tablet! Simple and highly effective, this for me demonstrates the unrealized power of tablet advertising.