For those outside of Australia the headline will probably mean nothing to you, but here in Australia it’s a big deal, a REALLY BIG deal.  To give you some context, at the start of the year Cyclone Yasi wiped out the seasons Banana harvest in Queensland devastating the epicentre of the Australian Banana industry. This left the growers with no income for most of the year, and Banana lovers around the country (foreign imports are banned) with high prices, bad quality and an increasingly limited supply.

But the good news is that bananas are now back, the crop has recovered, awesome high quality bananas are flooding supermarkets and retailers and those high (up to $17 per KG!) prices are coming back down.  To celebrate, my team lead by @OllyWilton (follow him) have put together a less than conventional program to relaunch the humble banana!

The first step was to re-engage with our existing communities whos consideration and we are sad to say ‘love’ for the great Aussie banana had fallen over the last 9 months.  First our Facebook community got a massive update and we joined twitter tackling the existing banana conversation head [Read more...]