Its not often that I’m able to close the loop on a campaign or idea that I cover on //ADZAG.CO. Back in early August I covered a very innovative ‘scavenger hunt’ idea called The VW Street Quest. The simple premise of the idea was to spot and tag every VW you could find using Google Street View. Well the campaign has now run and there were a few additional surprises not mentioned in the trailer that make the below case study well worth watching.
Know your Beatles from your Passats, your Golfs from your Sciroccos, your Camper Vans from your Touaregs, and just happen to live in South Africa? Then this is for your. Volkswagen Street Quest is a new Google Street View powered scavenger hunt which challenges participants to find and ‘Pin’ as many Volkswagens on South African roads as possible. Interested? Then head over to their Facebook page to begin.
It looks like the South African advertising industry is enjoying playing with twitter hashtags and finding interesting ways to marry a digital action with a real world reward. Following hot on the heals of the BOS Ice Tea, Tweet For A Tea : The Twitter Powered Vending Machine campaign is this idea from Toyota to help launch its new Etios model. Anyone passing by the twitter powered shopfront could send a message to the #etiossmile and suddenly the instillation comes alive with bubbalicious results!