I love it when a organisation gets behind a good cause. It makes the world a slightly better place and is certainly a big incentive for many consumers to interact with the brand. Here is a great example from Durex. For every tweet using the hashtag #1share1condom (up to 2.5m condoms) Durex will don’t a condom to a charity helping to fight the spread of HIV. If you haven’t then get tweeting, World AIDS Day is December 1st…or tomorrow!
Know your BHP from your Torques? Your 18s from your 22s? Your flames from your racing stripes? Then get ready to design yourself a brand new Mustang and enter for your chance to win a one of a kind motor. Mustang have built the ultimate car customiser and have challenged any and every petrol head to pen their dream car for a chance to turn that rendering into reality. What do you think of my effort!
Kellogg’s cereal brand Special K, famous for using sexy, curvy ladies adorned in red, has set up a super social pop up shop in London where customers tweets, rather than cash is king…or queen. Any visitor to the store located in the heart of Soho will receive a packet of Special K Cracker Crisps in exchange for tweeting about the new savoury snack using the hashtag #tweetshop. But be quick the pop up store is only open until Friday September 28th.
Two marketing heavyweights collide in this fun take on marketing success and ROI. In the red corner is search engine marketing, a tried and tested method to drive brand exposure and sales, and in the blue corner is social media, a rapidly emerging contender that’s learning fast and desperate to take the title. Who do you think wins?
What better time to warn weekend revellers of the dangers of drink driving than right before their first drink! As part of a social experiment to see how many people would let a drunk driver take their car, party goers stepping out of their vehicles were met by a wobbly, tequila stained valet, slurring his words, stumbling all over the place, and keen to park their cat. The result, 0 people let the drunken valet drive their car and each received a receipt warning them not to let a drunk take their car, even if it was them!