Social Network

If so then you are part of a 20-30% segment of the social networks users that are classified in this way.  What do you have to do to become a power user?  Well apart from sell your soul to Mark Zuckerberg you need to like, friend request, comment, share, tag, stalk*, influence, and like some more every day of every month!

*not condoned by ADZAG!

Are You A Facebook Power User?

Late in December comScore released a white paper entitled ‘It’s a Social World – Top 10 Need-To-Knows About Social Networking And Where It’s Headed‘.  It’s chocablock with interesting and current information on the wide world of social and is a must read for anyone working in or around the social media industry.  Problem was the co-released slideshare presentation was a little cumbersome and heavy.  Well not anymore, the marcomms team at comScore have released a made for presentation version of the deck and is well worth downloading in case you need to borrow any of its insightful goodness.

As brands and marketers continue to prod Google+ with a stick the obvious question to ask is “So who exactly, if anyone is using Google+?”.  A completely fair question and one that is still no easier to answer thanks to Googles unwillingness to share numbers.

However the team at Flowtown have managed to piece together the jigsaw puzzle of disperate G+ stats and pull them together in this handy info-graphic.  It’s by no means exhaustive but it does give a sense of where growth is coming from, recent traffic levels, the impact of brand pages and of-course the gender split.  If anyone has any further stats then please share them in the comments section.

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Who here is guilty of letting loose and singing like crazy in their car?  I am…and in the shower…but we’ll leave that there!  Boondoggle Belgium turned this curious human behaviour into a fun Facebook based game to launch the new Renault Clio.  A series of videos posted on the page had Clio drivers singing like their lives depended on it with the only catch being the sound had been removed.  To play along all you had to do was lip read the songs, enter the correct answers as quickly as possible and the player with the most correct at the end of the promotion won the Clio!

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Brazilian condom brand, Olla Condoms, have taken the idea of a friend request to the extreme with a campaign called ‘Avoid little surprises like this one’.  As we all know young guys like to party with friends and sometimes enjoy some ‘extra curricula’ activities.  Now picture the next morning when you log onto Facebook and find a friend request pending from your future baby, even sporting the Junior moniker of your name!  Yup, heaps weird!

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Spending to much time on Facebook?  Could it be affecting your social life?  This great new app called ‘Social Life Audit’ from Ultimat Vodka analyses your Facebook stream and determines whether you have a healthy on and offline life balance.  The app itself looks at what you post, the photos you are tagged in, the number of check-ins and even determines how many of your friends look like ducks (I don’t think that’s a positive thing!) and then spits out its results.  Try it out here!

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Seven days, tons of great work and of course one spooky holiday in the middle.  This weeks most read stories on ADZAG range from 2 guys creepy costumes to gesture based racing games and even a world record knitted scarf!  Yup, heaps weird, please enjoy!

1. FIFA ’12 Creates The Worlds Longest Scarf >> Digital participation equals physical reward with your tweet becoming immortalized in the Guinness Book of Records.
2. How To Play Angry Birds On Any Website >> Can’t get enough of those angry little birds? Now you can play the game downloaded half a billion times on any website in the world!
3. Red Bull Racing Game Controlled By Your Face >> Rediculous gaming experience controlled by your facial expressions!
4. Bring Back A Classic Volkswagen With VW’s Fanwagen >> VW turns production over to its fans with one lucky person winning a custom built Volkswagen classic Campervan or Beetle.
5. The Geekiest Halloween Costume Ever! >> Simply the best Halloween costume ever made!

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Did you blink last week?  If you did then you probably missed something amazing.  Don’t worry though, ADZAG has your back with our 5 most read stories of the week.  So blink with reckless abandon people because ADZAG never does!

1. The New VW Beetle Jumps Off A Billboard In This Cool Augmented Reality Campaign >> Fed up with posters being static and 2 dimensional? Thought so, check out VW’s amazing new augmented reality campaign.
2. Bananas Are Back People, Get Excited! >> Big news down under, probably less so in the rest of the world, but they #hashtagged 4,500 bananas to spread the world! Amazeballs!
3. Adidas vs The Humble Miniskirt >> The Japanese deviants behind this campaign (originally posted in August) finally make it to Holland/Belgium given the huge spike in traffic this post has had.  One from the archives!
4. Facebooks ‘Wall Of Shame’ >> Even Facebook has its secrets.  16 Facebook failures that Zuck didn’t want you to know about but now you do!
5. The Anatomy Of An Agency >> Either the rest of the world is curious or madmen the world over till don’t know what they are meant to be doing each day!  Humorous take on the world of advertising!

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Philips believe that music is better when you hear every single detail, something they say their range of speakers achieve.  To celebrate this obsession with music they have launched an interactive campaign called ‘Hear Every Detail’. The web experience allows you to listen to the Grammy-award winning Metropole Orchestra as a whole, or single out each individual musician and their contribution to the orchestral masterpiece. Beyond that each musicians musical tendencies, background and personal Twitter profile or blog can be accessed thereby truly revealing every detail.

Personally I think this is a great idea that creates a tangible means to communicate a product that ultimately needs to be heard to understand. My only gripe, is that access to the web experience seems to be funnelled through a pointless tab on their Facebook Page. There is no like gate, just a simple button that sends you off somewhere else. Why Philips, Why?!

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Who cares about washing detergent?  Answer, probably not very many people.  That didn’t stop the smart people at Saatchi & Saatchi Stockholm coming up with this innovative, participative experience to demonstrate the cleaning power of Ariel.  The idea is simple, a huge glass instillation sits in Stockholm Central Station.  Within it sits a stain canon!  That canon is hooked up to a live control panel sitting within the Ariel Facebook page.  Anyone in the Nordics can then log on and aim the stain canon at clean white garments that are whizzing past at high speed.  If you manage to hit an item of clothing with a nice squirt of jam or coffee then its washed and sent to you perfectly white and perfectly clean!

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