Social Media In Australia

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The last 7 days have been huge!  From 2011 retrospective reviews to the official launch of the worlds best advent calendar!  But don’t worry if you missed it first time round, we have a handy little summary right here;

1. Olla Condoms Uses Facebook To Shock Men Into Safe Sex
2. Social Media Australia : The Story In 2011
3. Video Info-graphic : The World Of Social Media In 2011
4. Bing Search : A Year In Review (2011)
5. Renault Runs Silent Song Contest On Facebook

Since I live and work in Australia I thought I’d share some localised research pulled together by Digiocial using the recent Sensis Social Media Report for 2011.  As info-graphics go this is very comprehensive, in-fact as you scroll down you begin to feel like its never going to end!  There are a tone of great facts which I won’t regurgitate here but it does cover both consumer and business behaviours which is rare.  Once world of warning though, check the sample size if you use any of the data, in some places, especially against some of the older audience segments the numbers aren’t as robust as I would like.

The full info-graphic is available below.

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