Have you ever signed up to an online service and had to type in a series of gibberish (aka a Captcha) to verify you are human? Now imagine hoe much more fun that would be if it was a mini game of scrabble! That’s exactly what the Annual Gulf Scrabble Championship did to raise awareness, engagement and entries to the event. I’ll let the video do the rest of the talking but great idea.
First there was Scrabble, then Words with Friends and now TwitterScrabble! A super simple inherently social idea that asks players to create their highest scoring tweet using 100 randomly selected Scrabble tiles. The highest scoring tweet of the day wins the new Scrabble Trickster game. Yup, it’s that easy. Great idea.