RGA

Only days after the last Getty Images campaign (which can be found here) another one pops up online, this time from R/GA London.  This time however there was a real barrier to overcome, perception of Getty wasn’t all that great.  Viewed as an old, traditional and out dated organisation R/GA needed to change sentiment and drive re-appraisal.  The solution, take the defensive Getty watermark that adorns every one of their images, and turn it into a more valuable way to share additional information.  Take a look, did they achieve their objective?

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The world has been waiting for a killer location based service and I think we’ve found it.  Its called Crash Corsage and essentially the app pulls in publicly available data from wedding planning sites such as The Knot and eWedding creating an ever changing list of nuptials just begging to be crashed!  Produced by R/GA’s Eric Schlakman the app is equal parts ingenius and devious and is bound to cause some mild panic amongst brides everywhere…especially with the added encouragement to ‘get involved’!

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