R/GA London

Only days after the last Getty Images campaign (which can be found here) another one pops up online, this time from R/GA London.  This time however there was a real barrier to overcome, perception of Getty wasn’t all that great.  Viewed as an old, traditional and out dated organisation R/GA needed to change sentiment and drive re-appraisal.  The solution, take the defensive Getty watermark that adorns every one of their images, and turn it into a more valuable way to share additional information.  Take a look, did they achieve their objective?

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