90% of all video content consumed online is cat related! Unbelievable huh?! It should be I just made it up! Regardless cats have certainly benefited (somehow!) from social media and its about time another brand pounced on peoples fascination with those furry felines. Purina Friskies have done just that with the release of their cat playhouse, a wonderland for kittehs and a perfect opportunity to spy on their every move!