Every once in a while this crazy industry we call advertising needs its brain zapped back to a more sensible frame of reality and that’s the essence of this great deck by W+K. It’s all too easy to get caught in the buzz or the buzzwords that batter our minds each day without ever taking the time to stop and evaluate the legitimacy of the thinking. Hopefully ‘How To (Not) Fail’ can be that frame of reality, have a read and let me know what you think.
According to the New York Times the average man will spend 19 years ad 8 months at work, or about 28% of an average 70 year life span. Scary thought! With that in mind it might be worthwhile brushing up on the future of work with this nifty deck from PSFK. If you are interested in downloading the full report then head over here, its costs cash money though.
Apparently 2013 will be the perfect storm of necessity and opportunity. Trendwatching.com believe some economies will do OK(-ish), others will be shaky, but in whatever market or industry you look at the opportunities are still there, you just might need to look a little harder or act a little smarter. Think about the changing global economy (Eastern influence continues to grow), changing consumer needs (transparency and availability through mobile), big business bothers (Best Buy, HP, any department store you care to think of), not only new technologies but old technologies being applied in new ways (GPS for one) and new business models (death of ad funded, rise of free-mium, death of free-mium, rise of…). What’s not to look forward to in 2013?
It’s that time of year again…and by that I mean Q4. From this point on my trends prediction is that we’ll start to see an acceleration on the release of 2013 digital trends presentations! Here’s the proverbial first cab off the rank by Dynamit which covers CMO/CTO convergence, Mobility, The Quantified Self (!), Fragmentation and Location. Enjoy.
I stumbled upon the following presentation by FaberNovel and it could quite possibly be the most in depth look at Facebook I have ever seen! From share holdings to acquisition attempts, from platform update & release schedules to business model analysis, this thing has everything. So grab your tablet, sit back, grab a glass of vino and get reading.
Here’s a little presentation that I may have had a little (a lot!) involvement in. The deck covers 10 trends that are changing the face of financial services, with the slides looking at evolving consumer behavior and the brands or start-ups that are looking to leverage those changes. The trends themselves are often the result of shifts in technology, adaptation in brand behavior or just the visible tipping point toward the evolution of the industry or niche sector itself. I hope you enjoy the preo and please feel free to forward to everyone you know :)
The Eurozone is in financial turmoil, the US is seems to be collapsing in on itself, China’s behemoth economy is slowing and Australia can’t agree on gambling reform! The world we live in is anything but stable right now. So what impact has this erratic state of play had on trust. Do people still trust the media, government, technology sectors or NGO’s? Edelman’s recently released 2012 Trust Barometer goes a long way to uncovering the truth and since its in its 11th year there are some pretty solid benchmarks in place to judge. This study is well worth 30 minutes of your time and is likely to hold a few surprises as well.
Stay current with the latest (January 2012) social, digital and mobile stats. The gang over at wearesocial Singapore have just released this handy online companion that breaks down key numbers such as penetration and platforms by region. Probably the best stat in the deck is that 22% of the worlds population (total population not online population!) use social media! To try and put that in perspective, 24% of the worlds population speak English, 17% are Catholic and a paltry 6% are left handed!
Late in December comScore released a white paper entitled ‘It’s a Social World – Top 10 Need-To-Knows About Social Networking And Where It’s Headed‘. It’s chocablock with interesting and current information on the wide world of social and is a must read for anyone working in or around the social media industry. Problem was the co-released slideshare presentation was a little cumbersome and heavy. Well not anymore, the marcomms team at comScore have released a made for presentation version of the deck and is well worth downloading in case you need to borrow any of its insightful goodness.
The increasing proximity to 2012 has a direct impact on the volume of ‘trends’ presentations that we will see floating around the interwebs. Conforming to this little known mathematical equation is JWT’s 7th annual trend forecast. There’s some interesting stuff in there, especially the growth in desire for real tangible objects as the world around us continues to digitise at an astounding rate.