2012 was a busy year for social media. Facebook decided only to operate in the billions – 1 billion active users, $1 billion for Instagram and a multi multi multi billion dollar IPO. Twitter on the other hand continued to cement its status as the worlds pulse while Pinterest was content to revolutionise scrap booking. Then there was Google+…I think the jury’s still out there. Mix in LinkedIn, a new new MySpace, a handful of mobile centered social network and you’ve got a monumental 12 months. So why not wrap things up by grading the majors with a social media report card? Thought so, dig in.
…kinda…To celebrate UNIQLO’s dry mesh project the fashion retailer and their agency, Firstborn NewYork, synchronized a team of people to hijack popular categorized on Pinterest by sequentially posting images that together created an innovative scrolling mosaic. No idea what I’m on about? Just watch below.
Everyone stand up. Now sit down if you aren’t using Pinterest. Ok, now sit down if you are make. Oh just you at the back there. Ok, now everyone who is not using it to plan their wedding, engagement party or Bar Mitzvah sit downs as well. No one, ok, point made! That’s a little misleading to be honest, so that’s why we have the following groovy video to tell you the truth about Pinterest.
Banish those Monday morning blues with the ADZAG Monday Mixtape (not authorised by your doctor or supported by any medical research/trials). If Monday morning blues remain, please release the emergency catz!
Edit: Last night I ended up having an email conversation with Yael Linen-Zuchman, CEO at Smoyz in Israel, who kindly shared some additional context to the the Kotex and Kleenex random acts of kindness campaigns I covered below. It actually turns out that both Kleenex and Kotex are owned by Kimberly Clark in Israel and each of the brand managers were aware of the others random act of kindness campaign. What that means is the conspiracy that I presumed was there actually wasn’t…which is a shame because the post becomes less exciting as a result! What it does mean though is we can all enjoy the Kotex campaign for what it is, a brilliant use of an emerging social media platform to generate brand advocacy. I’ve left my original post below as I believe that I should be held accountable for my actions and simply deleting it seems like such a cop out on my part. Thanks to Yael for taking the time to get in touch and fill me in on the true origins of the campaign idea.
In turns out that the Kotex ‘worlds first Pinterest campaign’ is actually a surprisingly similar idea to a winter Kleenex campaign. Kotex found 50 influential women on Pinterest and sent each one of them a personalised gift based on their interests and passions. These gifts drove social commentary across Pinterest, Facebook, twitter and Instagram. Kleenex on the other hand found 50 people on Facebook that were sick (based on status updates). They then sent each individual a get well pack with a personalised message which in turn drove a ton of social commentary on Facebook! Coincidence? Rip off? No, both campaigns were produced by the same agency, Smoyz Creative! Why sell a good idea to one of your clients when you can sell it to all of them! I would love to know how the clients feel about this.
And for reference here is the Kleenex campaign again! Read more…
Great work from Peugeot Panama. Taking the Pinterest pin-board experience Peugeot have created a puzzle game that is built on users existing pinning behaviour. All participants have to do is find the correct images across Peugeot PanamasFacebook page or website and pin them to their own boards. The first 5 people to find all the images, complete the puzzle and share with Peugeot win a mysterious prize! Great work that certainly capitalises on the current Pinterest buzz.
Facebook, twitter, LinkedIn, Pinterest, Reddit, Google+ and Diggs user demographics all in one place. Handy? oh yes. Well designed? Kinda. Definitely worth exploring in a little more depth for comparison purposes.
Following on from Fridays What The FCK Is Pinterest post I wanted to share the following infographic that has started to gain some traction online. The information sources are different to those in the prior post which will help bring the Pinterest picture into focus a little more without any official numbers. Is anybody in the advertising/media industry using it for their clients here in APAC?
Pinterest is the webs new social media darling, with traffic, activity and commentary on the platform going ballistic! The result. Brands and agencies asking questions and looking for information. As you might expect actual verified data on the platform and its users is hard to find, with third party estimates and extrapolations only providing best guess numbers. That said it has momentum and sometimes that’s all it takes.