Participation

Love this idea from Levissima, it’s a simple drag and drop button (onto your bookmark bar) that transforms any webpage into a sparkling oasis of natural beauty, much like the glacial wonders that pour out of a bottle of Lavissima.  Props go to Lowe Pirella Fronzoni, nice work.

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Introducing the ‘Delite-o-matic’ vending machine. A challenge powered treat dispensing box of joy.  Anyone can play along, all you need to do is complete a ridiculous task such as hitting a big red button 5,000 times or dancing a little jig and then, hey presto, you receive a little pack of snacks!  Personally I couldn’t think of anything worse, public and then virtual embarrassment (276,000 view and counting) and all for a few flavoured biscuits.  But thats the cynic in me, its pretty clear that people will literally do anything for food!

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So it looks like Deportivo Independiente Medellín aren’t the only ones looking to measure fan passion right now.  McDonald’s have recently rolled out their very own Passion Meter ready for EURO 2012.  Based solely on cheering the Macca’s concept is again powered by a mobile app that combines with Facebook to integrate a nifty crowd function, and with the Football fanfare already well underway it will be interesting to see what kind of traction this app gets.  And if checking the passion meter on your phone isn’t enough then there are huge instillation’s in Kiev and Warsaw too!

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First there was Scrabble, then Words with Friends and now TwitterScrabble!  A super simple inherently social idea that asks players to create their highest scoring tweet using 100 randomly  selected Scrabble tiles.  The highest scoring tweet of the day wins the new Scrabble Trickster game.  Yup, it’s that easy.  Great idea.

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Love Instagram, love #fiestagram!  Brands are starting to test, learn and leverage Instagram as a communication channel with Ford’s Fiesta being the latest to get on board the photo train!  Its a simple idea, Fiesta sets photo challenges, participants tag their photos with the #fiestagram hastag, these photos are then aggregated & shared on Facebook while being showcased offline at pop up galleries.  Thumbs up all round!

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Right now I’m sitting at my desk, its 7pm and I have a mountain of work to do.  So I’m going to keep this post short, very very short.  This campaign is awesome!  The use of a persons car keys to interact with the cross tracks reduces the barrier to participation down to almost nothing.  Genius!

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Axe (or Lynx depending on where you live) will be releasing a first of its kind graphic novel on January 10th entitled ’Axe Anarchy’. You can bet your house on the fact the content will be tantamount to soft core pornography but the more interesting aspect is that you, me and Nigel down the road can literally write the story in real time.  Plot suggestions will be pulled from various social platforms with their authors and their ideas written into the comic as it evolves.  It seems like an interesting concept and will no doubt stir up an army of pubescent teens into fantasy fueled frenzy!

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In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.

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Brand, mobile, augmented reality…you know the score.  Or do you?  This funky new campaign by Nike featured 50 real runners decked out in the sports brands new ‘Flash’ running jackets.  The runners, while being tracked via GPS, traversed the city of Vienna at night waiting for anyone playing a long to snap their photo.  As the cameras flash hit the runners jacket a number was revealed within the light reflective material.  The goal was simple, capture as many unique ‘Flash’ jackets as possible to win!

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To help generate some summer buzz and excitement Ikea Belgium created an interactive YouTube game called ‘Catch the Swedish light’. Based around the Swedish tradition of celebrating Mid Summers Eve and the season of eternal sunshine 48 YouTube videos were created featuring unique codes stamped on each frame. Each video featured a series of Ikea products with a beam of sunlight happily dancing around them. Within a single frame of the video the sunlight hits one of the products at which point viewers could take the unique code displayed and enter it into a competition to win the piece of furniture in question.

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