Participation Platform

Introducing the ‘Delite-o-matic’ vending machine. A challenge powered treat dispensing box of joy.  Anyone can play along, all you need to do is complete a ridiculous task such as hitting a big red button 5,000 times or dancing a little jig and then, hey presto, you receive a little pack of snacks!  Personally I couldn’t think of anything worse, public and then virtual embarrassment (276,000 view and counting) and all for a few flavoured biscuits.  But thats the cynic in me, its pretty clear that people will literally do anything for food!

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So it looks like Deportivo Independiente Medellín aren’t the only ones looking to measure fan passion right now.  McDonald’s have recently rolled out their very own Passion Meter ready for EURO 2012.  Based solely on cheering the Macca’s concept is again powered by a mobile app that combines with Facebook to integrate a nifty crowd function, and with the Football fanfare already well underway it will be interesting to see what kind of traction this app gets.  And if checking the passion meter on your phone isn’t enough then there are huge instillation’s in Kiev and Warsaw too!

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This is a clever idea out of JWT Mexico for Nike where-by a brand auction is run using peoples Nike+ kilometers not money as currency.  Participants simply connect their Nike+ account to the auction and use the number of KM’s traveled to bid for product such as trainers, clothing and accessories.  Its a great way to drive brand participation, support the Nike running ecosystem, reward loyal consumers and leverage the data collected through its mobile app.

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