I think I’ve finally figured QR codes out. The value of running a QR code campaign isn’t having people engage with your message (we all know that no normal person has ever scanned a QR code), its the PR and debate that surrounds it! Now I’ve realised that I have no qualms about sharing the following festival stunt by Heineken where any attendee could stick a personalised message to their body via one of those hateful blocky squares. It’s an interesting take on the technology, with the use of personal information rather than brand information making the campaign premise more engaging. *Lightbulb moment* Maybe the short term future of QR codes is in the dating industry!
Ingenius! Have you ever been late to work because when you wake mother nature has dumped 3 feet of snow on your car or Jack Frost has iced your wind screen to within an inch of its life? Never fear, the team at agency Boondoogle have created a super smart alarm clock called the ‘Winter Wake-up’ that monitors the weather over night and wakes you up early if things outside have got a little hairy!