Miami Ad School

If only this was true.  It’s a fantastic idea out of the Miami Ad School courtesy of Philip Hovensjö, Max Pilwat, Andy Schwitter  (Art Directors), Westley Taylor (Copywriter) and Shane Stever (Voice Over).  The idea is simple.  Any iPhone user has a tone of apps, I believe the average is around 30, of which only 10 are used on a regular basis.  So why not donate some of those long forgotten apps, or at least their value, to charity this Xmas.  Simply drag the unwanted app into the donation box and the money is donated!

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This is a superb idea out of the Miami Ad School for the American Diebeties Association.  The brainchild of Art Director, Sean Park and Copy Writer, Nic Bauman, Milestones as its called is a social marathon.  Designed to allow anyone to run for charity at anytime of the year, Milestones integrates with Nike+ and Facebook and turns everyday fitness into running for a cause.  Participants can canvas for support on Facebook and anyone wishing to donate can pledge their dollars at a specific marathon milestone, such as 26 miles.  The runner then has 60 days to complete the distance or the money is passed back.  Such a simple idea and one that will hopefully become a reality.

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I had to share this since its simplicity and public impact just blew me away.  Miami Ad School student Bennett Austin placed a bed in a parking space on Haight St in San Francisco to raise awareness of a local homeless youth shelter that lost 1/3 of its funding.  Apparently a recent law was passed in SF called the ‘Sit & Lie’ law which prevents anyone from sitting or lying on the street for more than 3 minutes.  By placing his bed in a paid parking space he was able to legally circumvent the Sit & Lie law and turn the $108 he needed to keep the meter running into national media coverage and $43,000 in donations.

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The Miami Ad School are back and this idea is sublime.  Called Rendezvous On The Go, the idea is super simple.  Single commuters can find other single commuters and spend a morning train ride getting to know one another.  If there is a spark, awesome, if not, just find someone else for the journey home!  Jokes aside this is just seems to make perfect sense and could absolutely be a hit in a busy city like London.

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The Pepsi Refresh Project has the audacious goal to ‘refresh everything’.  Not fazed by the scale of the task, two students, Sean Tiraratanakul and Manasvi Abrol, from the Miami Ad School came up with this innovative idea to refresh 70% of the worlds surface, or the oceans!  2.5 million plastic bottles are discarded every hour in the USA, with many ending up in landfill or at the bottom of the ocean.  Interestingly though each bottle has a 5 cent refund value that is rarely collected.  Imagine what could be done if those 60 million discarded bottles per annum where used to build a Refresh the Ocean fund!  That’s up to $3 million a day or over a $1 billion a year!  More than enough to make a real difference to our planet.

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