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Info-graphic : Who Exactly Is Using Google+

December 14, 2011 By Leave a Comment

As brands and marketers continue to prod Google+ with a stick the obvious question to ask is “So who exactly, if anyone is using Google+?”.  A completely fair question and one that is still no easier to answer thanks to Googles unwillingness to share numbers.

Who Using Google+?

However the team at Flowtown have managed to piece together the jigsaw puzzle of disperate G+ stats and pull them together in this handy info-graphic.  It’s by no means exhaustive but it does give a sense of where growth is coming from, recent traffic levels, the impact of brand pages and of-course the gender split.  If anyone has any further stats then please share them in the comments section. [Read more...]

Filed Under: Info-graphics, Social Media Tagged With: , , , , , , , , ,

Walmart : Burden Or Brilliant? The Truth Revealed

December 8, 2011 By Leave a Comment

Something a bit different I know but I thought it worthwhile sharing the the following info-graphic that quite pointedly  illustrates the size and power of Walmart.  Walmart is an overwhelmingly successful business but has grown at a cost.  While the Walton family rakes in mega bucks the companies 2.1 million staff receive pitiful salaries, no healthcare and sometimes horrible working conditions.  In addition Walmart has taken advantage of local financial incentives to build huge warehouse style superstores only to up sticks and move outside city limits once main street has been destroyed the the incentives have dried up.

The Weight of Walmart

If you are interested in learning just how big Walmart has become (It actually imports the same amount of Chinese goods as Germany!) then read on. [Read more...]

Filed Under: Info-graphics Tagged With: , , , , , , , , , , ,

Bing Search : A Year In Review (2011)

December 1, 2011 By 2 Comments

I’m pretty sure the next 4 weeks will be dominated by Christmas campaigns and 2011 review videos like this one from Bing.  Curiously they released this in November insinuating that Bing or Microsoft as a whole don’t recognise the month of December!  The video covers the most searched terms that have shaped the last year from the devastating Tsunami that shook Japan to the sad passing of Steve Jobs.  It’s both a reminder of the breakthrough and heartbreaks that we have all experience in 2011 and a springboard to a fresh start in 2012.

[Read more...]

Filed Under: Info-graphics, Technology Tagged With: , , , , , , , , , , , ,

Social Media Australia : The Story In 2011

November 30, 2011 By 1 Comment

Since I live and work in Australia I thought I’d share some localised research pulled together by Digiocial using the recent Sensis Social Media Report for 2011.  As info-graphics go this is very comprehensive, in-fact as you scroll down you begin to feel like its never going to end!  There are a tone of great facts which I won’t regurgitate here but it does cover both consumer and business behaviours which is rare.  Once world of warning though, check the sample size if you use any of the data, in some places, especially against some of the older audience segments the numbers aren’t as robust as I would like.

Social Media In Australia 2011

The full info-graphic is available below. [Read more...]

Filed Under: Info-graphics, Social Media Tagged With: , , , , , , , ,

The Most Read Stories On ADZAG – w/c Oct 16th

October 23, 2011 By 1 Comment
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Do you have your finger on the pulse?  Are you on the bleeding edge of the cutting edge?  If you can’t categorically say yes to both uestions then you need to read ADZAGs most read stories of the last 7 days!

  1. The Perks & Benefits Of Working For Google, Facebook, LinkedIn And More > Tech people have it good, real good, so good in fact their employers give them free leather care and regular Wii game-a-thons!
  2. The Google Wallet Vision Video, Get Excited! > The buzz clearly isn’t going away anytime soon, have you seen the future yet?  If not you know what you have to do.*
  3. New Mobile App Lets you Rate Everything…And I Mean Everything! > How was your toast this morning or your trip to the supermarket? Don’t be selfish, rate and share it through this crazy new app!
  4. Chevrolet Wants To Be There For Your ‘First Time’ > Awkward? Not in Chevy’s book, they want to be there for you first everything, including…well..you know…
  5. The Runners Remix by Nike > Ellie Goulding and Nike have teamed up to create the perfect runners soundtrack. It also sounds pretty sweet slumped on the couch!
*watch the video!
Filed Under: General Tagged With: , , , , , , , , , , , , , , , ,

The State Of Search Engine Land

October 14, 2011 By 1 Comment

With the social networking wars in full effect the last major digital battleground, search, has taken a bit of a back seat recently.  However while the media has been looking elsewhere the competition has certainly been heating up.  Bing, the search engine that everyone loves to a) hate, b) dismiss, has been making steady progress in the US, nibbling away at Google in the most annoying of fashion.  To illistrate the current state of the search market, Search Engine Journal have put together a really nice info-graphic.

Search Engine Land

A quick month on month comparison between the major players shows; [Read more...]

Filed Under: Info-graphics Tagged With: , , , , , , , , ,

Social Media around the World in 2011

October 5, 2011 By Leave a Comment

An immense presentation (167 slides) put together by InSites Consulting that is well worth a read.  Apparently there are 20 eye popping facts to keep even the most knowledgeable social media expert/guru/ninja content and over 1000 measures of consumer behaviour across 30 countries!  Get stuck in and pass on to your pals as well.

Filed Under: Thinking Tagged With: , , , , , , , , , ,

Super charge your social media career

September 26, 2011 By 1 Comment

‘Your country needs you!’  I’m pretty sure that was the line on many of the early World War II recruitment posters, if not is must have been ‘Want Action?’.  People are rushing toward another movement right now, and that seems to be a career in social media.  To help future stars make their mark, Voltier Creative have put together a little infographic highlighting some of the pre-requisites and/or considerations any social strategist should be aware of.

Become a Social Strategist

If I were to offer any advice, and I try to once is a while, my top 3 tips for anyone looking to make their mark in a communications industry moving toward a very social future are; [Read more...]

Filed Under: Info-graphics Tagged With: , , , , , , , , , ,

The Evolution of the Advertising Executive

September 20, 2011 By Leave a Comment

So much (really everything) has changed since the so called golden age of advertising in the 60′s including the not so humble advertising executive!  The tools, the tech, the fashion the channels of communication, all radically different, so much so that it seemed appropriate to pull together a little infographic to highlight the disparities!

The Evolution of the Advertising Executive

Be on the look out for the current ad exec iteration, known as the social butterfly.  They are generally armed with Apple everything, iPhone, iPad, iMac, iBalls and are a muggers delight!

[Read more...]

Filed Under: Communication, Info-graphics Tagged With: , , , , , , , ,