Old Navy seems to have gone all Willy Wonka with its lastest piece of made for web content which goes behind the scenes of Funnovations Inc a fictional factory of fun where Old Navy surprises and delights it customers in weird and wacky ways. One element that does seem interesting though is the Snap Appy app. Simply use the mobile app to snap the Old Navy logo anywhere (in store, on a bag, in the mail, online, even on TV!) receive an instant reward. As Old Navy says, it’s the world’s first magic logo!