Love

You’ve made a tough decision and ditched you better half. It made sense at the time but the longer you are left on your own the more you want to take those heartbreaking words back ‘It’s over’. Luckily this cool new app out of Brazil will help you stand by your convictions enlisting your closest friends and complete Facebook shame as your incentives. The mechanic is simple. You enter your now ex-lovers number, add a few friends and connect to Facebook and if you ever try to call her then your buddies are alerted and can come to the rescue. If you choose to ignore their pragmatic pleadings then prepare for some Facebook payback!

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Getty Images has a huge archive of royalty free images (great for strategists like myself looking for evocative pictures) and to promote the service they have created this awesome video made entirely out of static images.  Well worth watching although I’m not 100% sure why Love leads to Bingo!

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Remember Ted Williams?  The homeless guy out of Columbus, Ohio found pan-handling by Doral Chenoweth of the Columbus Dispatch.  Well his golden voice is now being used by Kraft to sell Mac & Cheese this Valentines day!  Simply tweet your little love note to Ted and he’ll record the best ones with his silky smooth deep baritone voice and you can surprise your Valentine and feel good at the same time since Kraft will donate 100 boxes of Mac & Cheese per #voiceoflove tweet.

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In Greece Lacta chocolate bar wrappers have been used for decades by smitten men and women to share love messages.  Lovers simply wrote their message on the wrapper and passed it on until a recent packaging change meant the traditional paper wrapper become plastic.  Luckily Olgilvy Athens brought the tradition into the 21st century with this cool AR mobile application that lets you send & receive love messages on your smartphone, which are then displayed via augmented reality over the top of a real Lacta chocolate bar!

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