LinkedIn

2012 was a busy year for social media.  Facebook decided only to operate in the billions – 1 billion active users, $1 billion for Instagram and a multi multi multi billion dollar IPO.  Twitter on the other hand continued to cement its status as the worlds pulse while Pinterest was content to revolutionise scrap booking.  Then there was Google+…I think the jury’s still out there.  Mix in LinkedIn, a new new MySpace, a handful of mobile centered social network and you’ve got a monumental 12 months.  So why not wrap things up by grading the majors with a social media report card?  Thought so, dig in.

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Facebook, twitter, LinkedIn, Pinterest, Reddit, Google+ and Diggs user demographics all in one place.  Handy?  oh yes.  Well designed?  Kinda.  Definitely worth exploring in a little more depth for comparison purposes.

Social Media Demographics Revealed

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It’s not often you see a LinkedIn brand activation, which is why I wanted to share this campaign by Fujitsu called Profile Pitch.  Anyone with a profile can plug it into the (not so) nifty micro-site and have it analysed and scored.  You can also team up with you colleagues and go head to head with your competition, business vs business!

Give it a go and let me know your score.

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I’m kinda torn on this idea.  On the one hand it seems a simple and almost logical social media integration for KLM, yet on the other my stalker alarm goes off.  These ideas tend to go the way of the lowest common denominator and in my opinion that’s guys looking to sit next to hot girls!  I may be jumping the gun a little there, and the video does do a nice job of framing the more mature and responsible way of using the platform but I’m still left with doubts.  What are your thoughts?

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Moving on from the Australian focus of our last post we now have a more global perspective on the continued growth and change within the world of social media.  The video is packed with current stats and facts and even manages to squeeze in a single Google+ stat (more would have been welcome!).  Regardless its an easy way to pass a few minutes and should help arm the growing school of social media ninja-gurus with the latest numbers.

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Do you have your finger on the pulse?  Are you on the bleeding edge of the cutting edge?  If you can’t categorically say yes to both uestions then you need to read ADZAGs most read stories of the last 7 days!

1. The Perks & Benefits Of Working For Google, Facebook, LinkedIn And More > Tech people have it good, real good, so good in fact their employers give them free leather care and regular Wii game-a-thons!
2. The Google Wallet Vision Video, Get Excited! > The buzz clearly isn’t going away anytime soon, have you seen the future yet?  If not you know what you have to do.*
3. New Mobile App Lets you Rate Everything…And I Mean Everything! > How was your toast this morning or your trip to the supermarket? Don’t be selfish, rate and share it through this crazy new app!
4. Chevrolet Wants To Be There For Your ‘First Time’ > Awkward? Not in Chevy’s book, they want to be there for you first everything, including…well..you know…
5. The Runners Remix by Nike > Ellie Goulding and Nike have teamed up to create the perfect runners soundtrack. It also sounds pretty sweet slumped on the couch!

The employee benefits for working at a major tech company are legendary.  Free food & candy, gyms onsite, events & parties and paid time to follow your own passions are but a few of the perks you would recieve if you worked at the likes of Google, Facebook or twitter.  To further rub salt into the wounds of those finding gainful employment elsewhere ResumeBear has pulled together this info-graphic.

Some of the perks offered do seem a little rediculous, take for example the handy ‘Leather care’ offered by Facebook onsite?  WTF!  Anyway, find out what you’re missing out on here;

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Vizualize.me has a dream. To organise the worlds resumes into beautiful info-graphics.  Its a good dream to, because to be frank, resumes (or CV’s if your European) are both ugly and boring.  Considering that little 2 page document (recommended length!) could stand between you and your dream job there has been very little change over the last god knows how long. Vizualize.me officially launched yesterday so if your are curious head on over, simply connect your LinkedIn profile (make sure its up-to-date!) and in minutes you can be playing around with the pre loaded templates and designs.

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Social obsessive compulsive?  Addicted to Foursquare and Facebook?  Constantly plugged into twitter for fear of missing out?  You might very well need a social media detox!  Scarily accurate cartoon-o-graphic on the perils, behaviours and consequences of social media addiction.

Unfortunately for me I read down to symptom 6 , realised I hadn’t checked-in and…well you all know what I did!

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I believe so, at least in some parts of the social landscape.

To be more specific I believe we have reached a tipping point in regards to the number of social networking platforms that the market can sustain and we are likely to see some major changes over the next 12 months in the form of consolidation, aggregation and expiration!

If we look at the choice an individual has to connect with others we start to build a very cluttered and complex picture of the social ecosystem. One that just isn’t sustainable in the long term. I’ve broken the choices available down into 5 categories;

General Networks: Myspace, Bebo, Orkut, Friendster, hi5 and the mighty Facebook all operate in the general space providing people with the framework to connect around anything and everything.

Professional Networks: Xing and LinkedIn dominate however there are many smaller players such as Ryze, UpSpring, Ecademy and Ziggs that focus on this specific but valuable business centered social space.

Pausing quickly, if you think about the above two categories it requires your average person to maintain two profiles online, a face for business and a face for pleasure. Keeping these two elements of your life separate is an increasingly difficult task in today’s hyper connected world but the majority of the population still function in this way. Personally I believe in creating a single transferable persona but this isn’t the way we have lived as a society up until now so that transition is taking time.

Live Networks: Created and dominated by twitter live networks require an even greater commitment by the individual to maximize their personal branding opportunity through consistent and frequent updates.