Jung von Matt

I’m knee deep in recruitment right now so this slick little idea from Jung von Matt resonates on 2 levels.  The first being its excellent activation of a super simple insight and existing consumer behavior, and the second being it stands staunchly apposed the the tried, tested and completely boring recruitment process of posting a job on a career site.

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Lets start with English brand communications agency Uniform who have come up with a novel way to say ‘thank you for the follow’ on twitter called Sweet Tweet.  A rather shaky looking contraption has been rigged up in their office that releases a gumball for each new twitter follower they receive.  Unfortunately the gumball isn’t given to the follower in question but instead makes it way down a complex series of paper shoots and jumps before coming to rest amongst the agencies production team!

The concept of offering a physical reward for a digital action is nothing new but the idea of tying that reward to a brand connection (Facebook Like or Twitter Follow) has definitely started to gain traction over the last 6 months.  Probably the best example I can share is

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