Shame I missed this. What a wonderful campaign by John St., with the help of some awesome grannies of course, to raise awareness of and drive action for the WWF’s National Sweater Day. Through the wonderful Granny Call Centre and call to arms was sent one telephone call at a time encouraging Canadians to turn down the heat at home and put on a sweater in order to save 4 megatons of carbon emissions. Fantastic behavioural change campaign.
Predictions suggest that cat videos will soon make up 90% of the worlds online video content and to capitalise on the demand and unrivalled levels of viewer engagement john st, an ad agency out of Toronto, Canada, has taken the bold step toward launching the worlds first ever ‘Catvertising’ agency.* Enjoy!