JESS3

As this awesome presentation states ‘Brands are media companies right now’.  But the real point being made is that this idea doesn’t just apply to the brands that you see on TV or buy at your local 7-Eleven, it’s every business.  The democratisation of the internet through social media means any brand can have a voice and with strategy, consistency and commitment can grow that voice from a tiny murmur in a distant corner of the digital universe to a booming expression of authority and influence.