JC Penney QR Code

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Are you looking for the next advertising wave to ride?  Then you need a catvertising agency!  Yup, the great spoof video from john st, Toronto makes a solid appearance in this weeks top 5 most read stories on ADZAG, enjoy them all below;

1. Small Village Pins Every Facebook Fans Profile To Their Community Noticeboard! >> Weird or wonderful? This campaign exudes charm and community.
2. Smart Location Based App Gives You Guided Audio Tours Of Gothenburg For Free >> Simply put this is the future of tourism!
3. The Worlds First ‘Catvertising’ Agency Launches >> The evolution of the ad agency needs cats!
4. JC Penney Christmas Gift Tags Let You Add Voice Messages Via QR Codes >> Finally QR codes have a reason for being…Christmas gift tags!
5. Social Media Or Social Life? Audit Yourself Now! >> Is your social media life affecting you social life? Audit yourself now!

Department store JC Penney has got into the Christmas spirit with this clever integration of QR codes to spread festive cheer and surprise.  A simple innovation on the traditional holiday gift tag, customers are able to attach a personal voice recorded message to a unique QR code which the lucky recipient of the gift can then scan to listen to.  Curiously, with yet another major brand jumping on the QR code bandwagon are we starting to see enough incentives in market to drive mass adoption?

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