This is a great idea from Canadian advertising agency Taxi. Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season. To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!
Would A Holographic iPhone Look Like This?
May 2, 2012 By Leave a Comment
Sweet little animation from Mike Ko I stumbled upon on Adverblog which shows an animated 3D experience popping out of an iPhone. Who knows with a company like Apple, this could end up being a reality sooner than we think!
Ikea Create The First iPad Glove Kit
March 13, 2012 By Leave a Comment
Winter in the Northern Hemisphere can be pretty brutal at times especially for iPhone users whose little fingers can get awfully cold. Enter Ikea who created 12,000 “BERÖRA” kits that let you sew in special conductive thread to your gloves so your iPinkies never need be exposed again!
Jeep Create Their Own Location Based Game
January 18, 2012 By Leave a Comment
When you think of Jeep what springs to mind? For me its the great outdoors and the spirit of adventure. But how do you make that relevant today? How about a completely mobile location based game! It”s a perfect fit from a brand perspective, harness the power of the smartphone and leverage the GPS/location based capabilities to get people out of urban environments and into the wilderness. Very Jeep! What I love about this campaign though is that Jeep didn’t sacrifice the essence of the brand for participation. It would have been easy to place the rewards (explained in the video) in easy to reach places to increase the numbers but that wouldn’t have been very Jeep would it.
New Location Based App Lets You Crash Local Weddings!
January 10, 2012 By Leave a Comment
The world has been waiting for a killer location based service and I think we’ve found it. Its called Crash Corsage and essentially the app pulls in publicly available data from wedding planning sites such as The Knot and eWedding creating an ever changing list of nuptials just begging to be crashed! Produced by R/GA’s Eric Schlakman the app is equal parts ingenius and devious and is bound to cause some mild panic amongst brides everywhere…especially with the added encouragement to ‘get involved’!
A Review Of Mobile In 2011
December 20, 2011 By Leave a Comment
We’ve looked back at 2011 through the eyes of search via Bing and Google so now its time to have a looksie at the world of mobile over the last 12 months. As always this year was finally the year of mobile…although I’ve lived through at least 8 ‘this is the year of mobile’ years, so who knows what that really means anymore! Some great stats to think about include;
- The human race sending over 8 trillion texts! (up 1.1 trillion)
- 103 million mobile tweets being sent each day
- Over 1 billion Foursquare check-ins taking place (I account for about 600 million of those)
- And my favourite, 26 photos were made “hipstery” on Instagram every second!
New App Ensures You Are Never Late For Work Again!
December 16, 2011 By Leave a Comment
Ingenius! Have you ever been late to work because when you wake mother nature has dumped 3 feet of snow on your car or Jack Frost has iced your wind screen to within an inch of its life? Never fear, the team at agency Boondoogle have created a super smart alarm clock called the ‘Winter Wake-up’ that monitors the weather over night and wakes you up early if things outside have got a little hairy!
iPhone App Determines Your Sex Profile
December 9, 2011 By Leave a Comment
So apparently Swedes know what condoms are but aren’t very good at using them! To help change this sexually irresponsible behaviour the Stockholm County Aids Prevention Programme came up with the idea to build a mobile app to record Swedes sexual encounters! To activate you simply turn the “Sex Profile” app on and lay the phone next to you, the app then records your rhythm and duration before graphing your very own Sex Profile! You can then upload your personal sex graph and compare it with other participants! I’m lost for words!
Never Have Trouble Waking Up Again
October 31, 2011 By Leave a Comment
Perfect for Monday morning! Party a little too hard at the weekend? Stay up late watching re-runs of Friends or Sex In The City? Or just hate getting out of bed? Whatever your reasons this little app, ironically titled Mission Alarm will make sure you get up without fail! Tried it today. It works :-(
