iPad

Audi Canada and the awesomely titled agency Zulu Alpha Kilo have created the worlds first (supposedly) iPad controlled slot car instillation.  With 140 square feet of hand carved foam, painstakingly detailed 1:32 scale Audi’s and enough tech back ending it to make even the most speed obsessed driver break out in a grin, this has to be the most fun you can have with your clothes on in a public space with an iPad and model cars!  Kudos to the Canadians here, now send it down under si I can have a go!

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Firstly, there are no such things as appimals, I made that up in the hope I’d get a few curious people drop by.  Sorry.  However, WWF have produced a quite amazing app to help build awareness and educate you and me on the importance of animal conservation.  Built with the utmost care and attention to detail by AKQA the app is full of beautiful photography, facts, interactivity and more.  Well worth checking out if you have a pulse and an iPad.

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Delta’s new app, Fly Delta for iPad looks pretty darn slick.  Packed full of valuable travel features and content, handy check in and boarding pass functionality, as well as a few surprises like the ‘Glass Bottom Plane’ which lets travellers visualise the journey and access geographically relevant content and commentary through Delta’s onboard wifi.  Props to AKQA and Delta for really going above and beyond with this one.

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Lexus may call it CinePrint, but it actually feels more like a frankenzine!  Its a new technology that has been designed to operate at the intersect of print and iPad.  Simply open the Lexus CinePrint app and place it behind the printed ad, hit play, sit back and watch the fireworks!  The result does look kinda cool but it does feel like an over-engineered solution to a problem that never existed.  What do you guys think?

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Although slightly creepy in the most awesome way, this funky check-in app by Creature of London and Clubhouse Studios is a great example of invisible technology.  Designed to keep guests occupied for a few minutes as their hosts make their way to reception the iPad app allows participants to generate their own personal avatar and release it into the agency.  The Creature Greeter (as its called) begins with a simple shake and first starts by trying to recognise user.  If it’s your first time on the app you get to mix and match a host of fantastical animals to splice your own creature together.  Once you are happy just set your creation free and watch as it roams the agency screens looking for mischief!

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This is a great little idea from Bradesco Seguro Insurance out of Bazil.  Using the standard swipe gesture readers of the iPad auto magazine unwittingly smashed the ads car into the bezel of their tablet!  Simple and highly effective, this for me demonstrates the unrealized power of tablet advertising.

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Winter in the Northern Hemisphere can be pretty brutal at times especially for iPhone users whose little fingers can get awfully cold.  Enter Ikea who created 12,000 “BERÖRA” kits that let you sew in special conductive thread to your gloves so your iPinkies never need be exposed again!

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Week seven of the ADZAG Monday Mixtape is out.  Its hot, sexy and full of juice so get you brain receptors around some of the biggest stories to hit the digital and social media scene.

The ADZAG Monday Mixtape

1. Zlatan Ibrahimovic, gifted footballer, a bit of a c*ck but purveyor of a fine looking biography
2. If the iPad 3 looks this good I’ll pee myself twice!
3. Bonds Birthday Project, great idea hindered by poor demand planning
4. Peugeot Uses Nudity & Infidelity To Promote New Car
5. Pinterest pandaemonium continues, but what do you need to know as a marketer?

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Zlatan Ibrahimovic, gifted footballer but a bit of a c*ck!  Personality aside his new biography app for iPad looks pretty amazing and is a great example of the future of publishing.  Hi-Res photos, goals, interactive maps, timeline, video introduction and tons of stats,  its got it all and a whole lot more.

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I’ve been waiting for this campaign to break for the last couple of weeks after the Chief Creative Officer at Crispin Porter + Bogusky (Jeff Benjamin) revealed it at a recent conference in Sydney.  Domino’s Pizza Hero is as iPad game that simulates the process of making your pizza, from kneading the dough to spreading your base sauce and sprinkling on your preferred toppings.  When you are happy with what you’ve created simply send in the order and your pizza will be made and delivered!

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