Cake Paris and Orange (A 4G mobile network in France) created an interesting influence the influencer campaign called ‘Instagallery’. After hand selecting a series of influential Frenchies Cake Paris pulled through their Instagrams and embedded them in a pre-shot video of an art exhibition in LA, complete with guest commentary These unique and rather cool videos were ten packaged up and sent back to the influencers in the hope they would share and engage their networks with the branded material.
This is an awesome #nobollocks campaign from Newcastle Brown Ale. The Subtexter lets you cut through the lies and posturing on social media and just tell it like it is. Take the clichéd photo of an airplane wing, the constant stream of puppy photos (guilty) or not so humble brag shots of some glorious course at the must visit restaurant on your city. Don’t pretend they are innocent snaps with no agenda, use The Subtexter to call a spade a spade!
Now this is aweseome. The Comodo Restaurant in NYC has launched its very own Instagram Menu. Obviously acutely aware that Instagram only has 3 uses, food porn, baby snaps and cat photos, it has looked to capitalise on the food angle. Diners are now encouraged to photograph each course and share under the hashtag #comodomenu that way aggregating all the mouth watering delicacies in one place and allowing anyone to check the dish before ordering. Genius.
Nice idea built around visual aggregation using hashtags on Instagram. They say a picture is worth a thousand words and and in advertising it needs to be and much much more. So Tribal DDB Israel built an Instagram presence tied together via hashtags and leveraging the convergence of social, mobile and visual content (their words). That’s all I’ve got today guys. Sorry!
I love Instagram. I love it a little less now its owned by Facebook but it still occupies a spot on the first screen of my iPhone. The following infographic does its best to capture and chart the rapid rise of the social platform from 0 to $1 billion and 40+ million users.
Love Instagram, love #fiestagram! Brands are starting to test, learn and leverage Instagram as a communication channel with Ford’s Fiesta being the latest to get on board the photo train! Its a simple idea, Fiesta sets photo challenges, participants tag their photos with the #fiestagram hastag, these photos are then aggregated & shared on Facebook while being showcased offline at pop up galleries. Thumbs up all round!
Instagram is still less than a year old yet its digital photography snowball is growing at an astounding rate. The app now boasts 7 million users worldwide and is generating over 10 new pictures every second! However its not all roses and champagne as the following infographic highlights with a whopping 37% of users having never uploaded a photo!
Having said that the data still paints a very compelling picture with north of 150 million photos having been uploaded in only 10 months, to put that in perspective it took Flickr, the web darling of photography 2 years to count 100 million snaps on its platform. Read more…