I love it when technology appears in unexpected places and creates little pockets of value that you wouldn’t otherwise expect to see. Hellmann’s Mayonnaise have done exactly that by partnering with a major supermarket chain and adding a little bit of clever software at the point of purchase. Once you reach the cash register, and you have Hellmann’s in you basket the software analyses the food you are buying and adds a recipe to your recipe. From the ingredients you need from you shop to the steps you need to make it, everything is contained within the receipt and ready to go.
Nike Auction Lets You Bid In KMs Not Money
April 30, 2012 By 1 Comment
This is a clever idea out of JWT Mexico for Nike where-by a brand auction is run using peoples Nike+ kilometers not money as currency. Participants simply connect their Nike+ account to the auction and use the number of KM’s traveled to bid for product such as trainers, clothing and accessories. Its a great way to drive brand participation, support the Nike running ecosystem, reward loyal consumers and leverage the data collected through its mobile app.
Charity Uses Trees To Save More Trees In Clever Donation Campaign
April 18, 2012 By Leave a Comment
I love this idea, really simple and very impactful. Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest. Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.
Quicksilver Harness Renewable Energy To Give Their Brand A Story
April 12, 2012 By 1 Comment
Anyone working in the communication industry will be familiar with the increasing importance of a brands story. Having purpose and authenticity is now just as important as having a recognisable logo. Toms shoes, Zappos and Whole Foods are all examples of brands that have excelled through a well crafted brand story backed up. Another brand that is fighting to be added to that list is Quicksilver who have recently installed wave powered generators outside their production facility. Why? Well Quicksilver don’t just want to make products for waves, they want their products to be made by the waves!
Inspiring Imagination With fnuggy
April 10, 2012 By Leave a Comment
Humanity sits on the cusp of change. A shift from the age of information to a time of imagination. Creativity and innovation, only limited by our own imagination will become the primary creator of economic value. fnuggy aims to inspire a moment of imagination in everyone, every day through a unique blend of content sourced from the most intelligent corners of the interweb and served up daily on Facebook.
Please check fnuggy out on Facebook here or like the page over on the right to receive 1 imaginative idea a day.
Lynx Launches The Latest In Fragrance Technology
April 4, 2012 By Leave a Comment
Yes, for everyone desperate for a mobile spray app for iPhone and Android the wait is now over…not really, its just a little April Fools fun, although I’m sure there will be thousands of disappointed teenagers as a result.
Scrabble Campaign Now Verifies You’re Human
April 2, 2012 By 2 Comments
Have you ever signed up to an online service and had to type in a series of gibberish (aka a Captcha) to verify you are human? Now imagine hoe much more fun that would be if it was a mini game of scrabble! That’s exactly what the Annual Gulf Scrabble Championship did to raise awareness, engagement and entries to the event. I’ll let the video do the rest of the talking but great idea.
Genius! The Pizza Emergency Fridge Button
March 30, 2012 By 1 Comment
Red Tomato Pizza take their loyal pizza patrons seriously. Very seriously. That’s why this summer they will be rolling out the ‘Pizza Emergency Button‘, a fridge magnet with a difference. Each button has a loyal pizza patrons favourite pizza programmed in to its memory. When hunger strikes all that is required to order is a quick flip of the pizza box lid and a single press on the pizza come button inside. Fancy technology (bluetooth!) does the rest and in no time at all the doorbell will ring and your favourite piping hot pizza will be yours to enjoy!
