The digital advertising industry has come a long way since its inception. From HP’s Pong Ad, to Apple iAds, to smart versioning and in stream video. A lot has happened. To celebrate that journey PointRoll have released the following infographic which maps the last 25 years in byte size form.
In 1996 digital display advertising had a click through rate of 7%, today you’re lucky if you get 0.1%. Put another way 99.9% of consumers don’t want anything to do with your advertising! It no surprise since the average online surfer (do people still say surfer!) receives 25 times more messages every year than they did 15 years ago. Check out the following infographic for more disturbing display media facts.
The question that has blighted the world of social media especially two of its biggest players, Facebook and Twitter, for years. What exactly is the ROI of all the community management, content production and conversation? The following infographic try’s to solve that puzzle and has a few interesting examples to demonstrate the value of social engagement for brands.
Banner ads first appeared on the internet way back in 1994 and are still going strong today (at least in terms of ad spend) but who’s still clicking? Apparently you are more likely to pass Navy Seal training, survive a plane crash or summit Everest than click on a banner ad!
I still think that Google+ is a compelling alternative to Facebook and with every Google product integration (G+ Local, video below) that case only get stronger. However with any social network it lives and dies by how ‘social’ you can actually be on it. If the night clubs empty then no ones going to hang around. But G+ is growing and its growing in a number of different directions around the world. It is still a bit of a bro-mance but as long as the value to consumers continues to grow then even that statistic will find balance.
If so then you are part of a 20-30% segment of the social networks users that are classified in this way. What do you have to do to become a power user? Well apart from sell your soul to Mark Zuckerberg you need to like, friend request, comment, share, tag, stalk*, influence, and like some more every day of every month!
Answer, pretty big, no let me re-phrase, effing ginormous! In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. As the content we consume gets bigger, more visual and of higher quality the amount of data passing through servers, down phone lines or over the air will continue to grow exponentially.
Having spent my entire career working in the advertising and marketing industry and I can assure you that everyone behaves in exactly the same way I do! If only huh! Here’s a infographic that does its best to highlight the differences between the mad men microcosm of society and the general population.
Everyone stand up. Now sit down if you aren’t using Pinterest. Ok, now sit down if you are make. Oh just you at the back there. Ok, now everyone who is not using it to plan their wedding, engagement party or Bar Mitzvah sit downs as well. No one, ok, point made! That’s a little misleading to be honest, so that’s why we have the following groovy video to tell you the truth about Pinterest.
The definition and delivery of a robust social media analytics framework is still a big question in ad land. There is little consensus or uniformity which makes it a hard space to navigate from a clients perspective and I’m sure many great ideas fall over in boardrooms all the time because of measurement. The following infographic takes a stand in some regards and attempts to align certain metrics against communications objectives but is somewhat simplistic. If anything though it does go a long way toward framing the conversation and providing a platform to pivot from.