Info-graphic

1 million Facebook fans is a pretty big deal, right?  We would assume so, and quite rightly so it seems.  Of the 1,492,134 Facebook Pages that Social Bakers track only 3672 have over 1 million Fans or 0.2%.  However Facebook recently stated there are over 30 million active Facebook Pages (with more then 30 fans) meaning the The Cadbury page can count itself one of the lucky 0.012%!  That’s quite an astonishing result and it really should be celebrated with a 3 tonne chocolate like, right?  Good, thanks Cadbury!

Are your taste buds still not satisfied?  Well read on to see the giant Like info-graphic including the number of teas consumed and high five’s…errrr fived!

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Social Networks, micro-blogs, location based services, video, photo and professional, the world of social media keeps growing and keeps putting up astounding numbers.  Any brand or marketing manager that’s still sceptical should step outside the world of advertising and look at the cultural, political and behavioural impact the socialisation of the web has had.

Then take a little peak at what that translates into every 60 seconds!  And guess what, it’s still just a sign of things to come!

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A recent survey by the CMO Council of 120 senior marketers and 1000 consumers has been lovingly crafted into the below info-graphic which shares some pretty uninspiring conclusions.  It seems that although ‘social media’ is generally recognised as a way to engage with a brands consumers, have a conversation or otherwise create a reciprocal relationship, marketers still largely have little idea what their customers want, or why they do what they do!

The Digital Divide - Brands & Consumers Don't See Eye to Eye

In addition to the above info-graphic the CMO Council have also released the following white paper that further explores the digital divide and will hopefully open a few eyes so in the process.

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It will probably be the hottest tech float for the next decade and one that eclipses every internet IPO that has ever been, but what do we really know about the Facebooks public offering?  Who are the winners and losers?  How much will Mark Zuckerberg, Eduardo Saverin and Sean Parker actually make?  And what do the commercials look like considering the valuation that’s being placed on the platform?

The answers to all these questions and more can be found in this handy little info-graphic, so sit back and take a look at the waves Facebook is about to make.

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So 2012 is up and running and every info-graphic factory in the world must be in a panic as they scramble to update their stats and facts for information junkies like me.  One of the first ’2012′ info-graphics out the door is this aggregate by Adage which looks to cover off all the social media statistics you could shake a stick at for the first part of the year (pulled from a selection of recent info-graphics that have done the rounds).

Expect to find some interesting insight into the growth and direction of Facebook and twitter as well as a selection of more general behavioural and attitudinal data.  

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The need for Chinese Netizens to break their countries strict censorship laws to use social media services like Facebook and Twitter is becoming increasingly small.  Not because the government is relaxing their restrictions but because China has a thriving social media ecosystem of its own.

The following info-graphic gives you a sense of whats happening, how quickly and at what scale, and is the perfect accompaniment to the excellent Chinese Social, Digital & Mobile exposé shared earlier (by We Are Social).  Enjoy, its fascinating stuff.

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Doing exactly what it says in the title, the following info-graphic by Hootsuite, the social media management platform, has aggregated the biggest twitter trends in 2011.

The info-graphic doesn’t only include the biggest of the big trends but also category trends across movies, music, sport, TV and news.  Well worth a cursory glance to see what moments gained major cultural traction in the last 12 months.

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The run up to Christmas has revealed yet more Christmas campaigns with an added sprinkling of ad agency Christmas cards.  All good fun and some surprisingly innovative ideas.  Enjoy the best digital and social media stories of the last week;

1. The Worlds Most Social Christmas Tree By Heineken
2. Info-graphic : Who Exactly Is Using Google+
3. The Never Ending Digital Christmas Card
4. Wieden + Kennedy Christmas Card : A Choir Of You
5. New App Ensures You Are Never Late For Work Again!

Now you’ve enjoyed your fix of ad related shenanigans spare a thought for all the Christmas Cats in Christmas Hats and head here for a visual delight!

Here it is, the Google review of 2011 through search.  According to peoples tapping fingers 2011 has been a year of adversity, crossroads, revolution, remembrance, possibility and inspiration.  Revealed at Zeitgeist 2011 the video goes head to head with Bings Review of 2011 (which doesn’t include December!) and combined sums up the last 12 months beautifully.  Enjoy.

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As brands and marketers continue to prod Google+ with a stick the obvious question to ask is “So who exactly, if anyone is using Google+?”.  A completely fair question and one that is still no easier to answer thanks to Googles unwillingness to share numbers.

However the team at Flowtown have managed to piece together the jigsaw puzzle of disperate G+ stats and pull them together in this handy info-graphic.  It’s by no means exhaustive but it does give a sense of where growth is coming from, recent traffic levels, the impact of brand pages and of-course the gender split.  If anyone has any further stats then please share them in the comments section.

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