The Miami Ad School are back and this idea is sublime. Called Rendezvous On The Go, the idea is super simple. Single commuters can find other single commuters and spend a morning train ride getting to know one another. If there is a spark, awesome, if not, just find someone else for the journey home! Jokes aside this is just seems to make perfect sense and could absolutely be a hit in a busy city like London.
Charity Uses Trees To Save More Trees In Clever Donation Campaign
April 18, 2012 By Leave a Comment
I love this idea, really simple and very impactful. Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest. Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.
Small Village Pins Every Facebook Fans Profile To Their Community Noticeboard!
November 16, 2011 By 3 Comments
Amazing! As a small but meaningful incentive for people to like the Obermutten Facebook page the village promised to print out the profile of each and every person that liked them and pin it to their community noticeboard. What happened next probably wan’t expected as the sleepy village of 79 people exploded across the world of social media turning the initial $10,000 investment into $2,400,000 of earned media! As a result the community noticeboard is full, as is the barn door and a whole lot more as almost 10,000 people have since liked the page. But its not just likes, the Obermutten Facebook page has been generating engagement levels beyond that of the Justin Bieber and Lady Gaga pages. Proving that all thats required is a a simple idea that people can and want to get behind.
Vending Machine Powered By Potatoes Make Chips On Demand
November 14, 2011 By Leave a Comment
Last week we shared Dominos innovative idea to educated consumers on its ingredients using a gamification, this week Lays crisps looks to solve the same problem but this time using probably the coolest vending machine ever! Powered by potatoes, anyone wanting a quick snack drops one into the top of the machine and watches as its peeled, sliced, baked and bagged! Obviously this is a digital video but does a great job of showing just how pure Lays chips are.
Bring Back A Classic Volkswagen With VW’s Fanwagen
November 3, 2011 By 1 Comment
Volkswagen Netherlands have just launched a fantastic new Facebook promotion called the VW Fanwagen. Centered around two of their most icon vehicles, the Campervan and the Beetle, Facebookers have the chance to vote on which one they want rebuilt into a one of a kind, fully specced up social media hub. Features of the classically styled, yet fully featured vehicle include a social media dashboard where your friends status updates will be printed out in real time, a like thumb shaped gear stick and a revolving relationship status on the numberplate!
All fans have to do is head over to their Facebook page and cast their vote on who they want to win, Beetle vs Campervan. Participants then add a part to the vehicle, share with friends, and then sit back and wait for the result! As you can see below, the VW Campervan is certainly leading the charge, and I’m not surprised considering you can still buy a VW Beetle! [Read more...]
