Idea

This is a fun looking extension of Googles existing translate service called Google Music Translate!  The idea itself came out of the Forsbergs School of Design and Advertising (I assume nothing to do with the ex hockey star Peter Forsberg :)) via Messrs Jacob Björdal, Isaac Bonnier, David Rinman & Jim Nilsson.  The concept almost needs no introduction, imagine Google Translate not only translates foreign songs but sings them back to you in the process!

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Stop skipping those ads.  Instead start skipping behaviours.  Behaviours that can help make the world a better place.  Here’s a neat idea that competes directly with the skip ad button on YouTube to raise awareness of the cause.

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Well, cheapest taxi rank but you hopefully get the idea.  To promote the tiny cost of running a Nissan Leaf the Nissan GB team decided to run a little twitter based taxi promotion.  Simply tweet where you want to go with the hashtag #6xCHEAPER and one of Nissans awesome electrics Leafs will come and collect you.  And when I mean cheap, I mean pennies cheap!

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The Miami Ad School are back and this idea is sublime.  Called Rendezvous On The Go, the idea is super simple.  Single commuters can find other single commuters and spend a morning train ride getting to know one another.  If there is a spark, awesome, if not, just find someone else for the journey home!  Jokes aside this is just seems to make perfect sense and could absolutely be a hit in a busy city like London.

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Another awesome banner campaign I’ve stumbled across recently (did you see the mobile controlled banner idea?) comes direct from Swedish mega retailer Ikea.  As anyone that has ever been to an Ikea store knows, their stores are humongous taking weeks to walk through (and months more to assemble the furniture you’ve bought!).  So is it possible to fit all 2800 products in a humble banner ad?  And I’m not talking an expandable unit I’m talking about a 300×250!  The answer is yes.  Wowsers!

I love this idea, really simple and very impactful.  Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest.  Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.

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First there was Scrabble, then Words with Friends and now TwitterScrabble!  A super simple inherently social idea that asks players to create their highest scoring tweet using 100 randomly  selected Scrabble tiles.  The highest scoring tweet of the day wins the new Scrabble Trickster game.  Yup, it’s that easy.  Great idea.

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If there is an afterlife I wonder if its full of spirits cursing their luck for not sending out one more Facebook status update before they passed?!  Luckily for those of us still here a new Facebook app called ‘If I die‘ allows anyone that way inclined to pre-record a final farewell to be released once the grim reaper drops by.  Ten years ago this would have seemed completely insane but given the seismic shift in behaviour and attitude toward social services and platforms this only feels mildly weird now!  If anyone reading this gives it a go please drop me a note or comment here, I’d love to know what you thought.

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Amazing!  As a small but meaningful incentive for people to like the Obermutten Facebook page the village promised to print out the profile of each and every person that liked them and pin it to their community noticeboard.  What happened next probably wan’t expected as the sleepy village of 79 people exploded across the world of social media turning the initial $10,000 investment into $2,400,000 of earned media!  As a result the community noticeboard is full, as is the barn door and a whole lot more as almost 10,000 people have since liked the page.  But its not just likes, the Obermutten Facebook page has been generating engagement levels beyond that of the Justin Bieber and Lady Gaga pages.  Proving that all thats required is a a simple idea that people can and want to get behind.

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Last week we shared Dominos innovative idea to educated consumers on its ingredients using a gamification, this week Lays crisps looks to solve the same problem but this time using probably the coolest vending machine ever!  Powered by potatoes, anyone wanting a quick snack drops one into the top of the machine and watches as its peeled, sliced, baked and bagged!  Obviously this is a digital video but does a great job of showing just how pure Lays chips are.

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