Heineken

One of the main sponsors for this year’s latest James Bond film, Skyfall, in beer maker Heineken. A move robustly defended by Daniel Craig, who called it “a necessary part of film making these days”.  To help solidify its association with the movie and Englands greatest spy, Heineken has launched a campaign called ‘Crack the Case’ fronted by the delightful Bond girl Berenice Marlohe.  The 27 second video leaves everything to the imagination so if you are a die hard Bond fan and can decipher its clues then please share!

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Lets start with English brand communications agency Uniform who have come up with a novel way to say ‘thank you for the follow’ on twitter called Sweet Tweet.  A rather shaky looking contraption has been rigged up in their office that releases a gumball for each new twitter follower they receive.  Unfortunately the gumball isn’t given to the follower in question but instead makes it way down a complex series of paper shoots and jumps before coming to rest amongst the agencies production team!

The concept of offering a physical reward for a digital action is nothing new but the idea of tying that reward to a brand connection (Facebook Like or Twitter Follow) has definitely started to gain traction over the last 6 months.  Probably the best example I can share is

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I think I’ve finally figured QR codes out.  The value of running a QR code campaign isn’t having people engage with your message (we all know that no normal person has ever scanned a QR code), its the PR and debate that surrounds it!  Now I’ve realised that I have no qualms about sharing the following festival stunt by Heineken where any attendee could stick a personalised message to their body via one of those hateful blocky squares.  It’s an interesting take on the technology, with the use of personal information rather than brand information making the campaign premise more engaging.  *Lightbulb moment* Maybe the short term future of QR codes is in the dating industry!

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In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.

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The run up to Christmas has revealed yet more Christmas campaigns with an added sprinkling of ad agency Christmas cards.  All good fun and some surprisingly innovative ideas.  Enjoy the best digital and social media stories of the last week;

1. The Worlds Most Social Christmas Tree By Heineken
2. Info-graphic : Who Exactly Is Using Google+
3. The Never Ending Digital Christmas Card
4. Wieden + Kennedy Christmas Card : A Choir Of You
5. New App Ensures You Are Never Late For Work Again!

Now you’ve enjoyed your fix of ad related shenanigans spare a thought for all the Christmas Cats in Christmas Hats and head here for a visual delight!

Not content with reinventing gift giving this Christmas Heineken have now revolutionised the humble CHristmas tree, this time turning it into an 11 meter tall, 48 screen social media behemoth!  Based in Singapores Clark Quay between December 17 – 26 friends will be able to send each other festive greetings via the Facebook App and watch as it comes alive on the big screen.

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Another week brings us another helping of awesome digital and social media thinking as well as another 7 cats from the worlds best advent calendar!  Here’s our handy little summary for your enjoyment;

1. Coca Cola Social Experiment Rewards Football Fans Honest Behaviour
2. Walmart : Burden Or Brilliant? The Truth Revealed
3. Strategy & Theory On How To Craft The Next Viral Sensation
4. The Worlds First Interactive Cinema Experience
5. Heineken Launches Its Christmas BeerFriender Application

Fed up with recieving rubbish gifts at Christmas?  Wish you could just buy your own presents but don’t want to look like a grinch?  Well Henieken have come to the rescue with their ingenius BeerFriender app.  The Facebook application lets you find other people that are desperate to get their hands on the rather awesome Heineken home pull BeerTender, then matches you as gift givers!  Heineken then sends each person directly a brand new BeerTender as if it were a genuine gift including wrapping it and attaching an authentic looking card!  Festive genius!

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Lots happening this week, some great campaigns, interesting infographics and down right awesome ads.  ADZAG also launched its Facebook page as an easy way to stay up-to-date with whats got us all excited.  Please like us here if you want daily ideas that challenge the status quo effortlessly delivered to your news feed! Right, here’s our round-up of the best of the week incase you missed anything;

• More twitter stats and facts then you can shake a stick at, infographic utopia.
• Domino’s promise to open a branch on the moon within 30 years.
• Google Android stands toe to toe with Apple iOS in this funky infographic.
• Google is all SB.TV founder and hip hop entrepreneur needed to in the latest Chrome ad.
• Have you ever seen a hamster shuffle?  If not click here, awesome TV spot.
• Even super heroes need to advertise, at least in Brazil!
• Heineken create the perfect billboard featuring an impromptu block party in NYC.
• Facebook app turns virtual happy birthday messages into real flowers delivered the same day.

Carlsberg have their ‘Probably the best…’ campaign and it seems Heineken now have ‘This … is occasionally perfect’, and in this case its a billboard!  A seemingly innocuous outdoor panel was placed on Great Jones St, New York sporting the simple line ‘This billboard is occasionally perfect’.  Over the next few days nothing happened and in all honestly probably no one noticed as as billboards go it was nothing special.  Then on August 17th the curtains went up, the mystery built and when the big reveal came around a stage had been constructed and Brooklyn band ‘TV on the Radio’ played in impromptu set to the backdrop of Heniekens poster.

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