Social Media Demographics Revealed

Facebook, twitter, LinkedIn, Pinterest, Reddit, Google+ and Diggs user demographics all in one place.  Handy?  oh yes.  Well designed?  Kinda.  Definitely worth exploring in a little more depth for comparison purposes.

Social Media Demographics

Social Media Demographics Revealed

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Stats And Facts On The Big 5 In Social Media

Apart from the ridiculous ranking of the top social media site via Alexa there is actually some interesting info in here, particularly around Stumble Upon and Reddit.

Social Media Statistics

Social Media Statistics Infographic

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Microsoft Tries to B*tch Slap Google…Again

I love it when big corporates go to war.  In most cases the battles play out in courtrooms, behind closed doors or via well scripted and politically correct press releases.  Not in this case!  Microsoft have pulled out their claws and are swiping like crazy at Google!  Hopefully there will more of the following to come because its mildly amusing!

And this one from last year. [Read more...]

The Sharing Avalanche : 60 Astounding Seconds Online

Social Networks, micro-blogs, location based services, video, photo and professional, the world of social media keeps growing and keeps putting up astounding numbers.  Any brand or marketing manager that’s still sceptical should step outside the world of advertising and look at the cultural, political and behavioural impact the socialisation of the web has had.

The Sharing Avalanche

Then take a little peak at what that translates into every 60 seconds!  And guess what, it’s still just a sign of things to come! [Read more...]

Google Maps Goes Analogue In New Video

To coincide with CES and highlight some of the new features that Google Maps has recently added, Google released this uniquely analogue film from new ad agency Venables Bell & Partners.  The spot revolves around a huge wooden gyroscope that follows a blue marble around model streets stopping off at a restaurant and barber shop along the way.  Its an interesting concept and one that feels very ‘Google’!  If you are interested in finding out more about what Google Maps now has to offer then start here.

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The 5 Most Read Stories On ADZAG In The Past Week

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The run up to Christmas has revealed yet more Christmas campaigns with an added sprinkling of ad agency Christmas cards.  All good fun and some surprisingly innovative ideas.  Enjoy the best digital and social media stories of the last week;

  1. The Worlds Most Social Christmas Tree By Heineken
  2. Info-graphic : Who Exactly Is Using Google+
  3. The Never Ending Digital Christmas Card
  4. Wieden + Kennedy Christmas Card : A Choir Of You
  5. New App Ensures You Are Never Late For Work Again!

Now you’ve enjoyed your fix of ad related shenanigans spare a thought for all the Christmas Cats in Christmas Hats and head here for a visual delight!

The Official Google Review Of 2011

Here it is, the Google review of 2011 through search.  According to peoples tapping fingers 2011 has been a year of adversity, crossroads, revolution, remembrance, possibility and inspiration.  Revealed at Zeitgeist 2011 the video goes head to head with Bings Review of 2011 (which doesn’t include December!) and combined sums up the last 12 months beautifully.  Enjoy.

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Info-graphic : Who Exactly Is Using Google+

As brands and marketers continue to prod Google+ with a stick the obvious question to ask is “So who exactly, if anyone is using Google+?”.  A completely fair question and one that is still no easier to answer thanks to Googles unwillingness to share numbers.

Who Using Google+?

However the team at Flowtown have managed to piece together the jigsaw puzzle of disperate G+ stats and pull them together in this handy info-graphic.  It’s by no means exhaustive but it does give a sense of where growth is coming from, recent traffic levels, the impact of brand pages and of-course the gender split.  If anyone has any further stats then please share them in the comments section. [Read more...]

Romanian Chocolate Bar Tries To Change Google’s Auto-Complete Search Feature

Pretty much everyone knows of, or has experienced Google’s auto-complete function when searching.  Sometimes its helpful and other times it can be quite revealing.  For example the top auto-completed search begining with the phrase ‘Why do’ is ‘Why do dogs eat grass’.  Weird!  Well unfortunately for Romanians the first few auto-completed search terms for ‘Romanians are’ include stupid, ugly and rude.  That’s why ROM (a Romanian chocolate bar) has launched a campaign to change peoples perceptions of the country using Google’s auto-complete feature.  Between now and December 1st (Romania day) ROM is encouraging anyone and everyone to uses positive phrases such as ‘Romanians are smart’ or ‘Romanians are beautiful’ to change the top auto-completed terms and spread joy and happiness around the world.  Slightly strange campaign but great leverage of a well known digital behaviour, check out the website here.

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The Geekiest Halloween Costume Ever!

This is just amazing!  Two BBH New York creatives called Brian Moore and Mark Svartz have come up with the ultimate geek orientated Halloween costume…The Google Street View Guy!  You know, the little orange dude that you place on Google maps to look around the neighbourhood.  Both Brian and Mark created costumes equipped with live GPS tracking and a live street view inspired video stream hosted on their own spooky site called Google Street Boo!  Please comment if you were lucky enough to catch the action as they marched the NYC Halloween Parade otherwise just enjoy the video.

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