Only days after the last Getty Images campaign (which can be found here) another one pops up online, this time from R/GA London. This time however there was a real barrier to overcome, perception of Getty wasn’t all that great. Viewed as an old, traditional and out dated organisation R/GA needed to change sentiment and drive re-appraisal. The solution, take the defensive Getty watermark that adorns every one of their images, and turn it into a more valuable way to share additional information. Take a look, did they achieve their objective?
Getty Images has a huge archive of royalty free images (great for strategists like myself looking for evocative pictures) and to promote the service they have created this awesome video made entirely out of static images. Well worth watching although I’m not 100% sure why Love leads to Bingo!