Queensday, a day of celebration in Holland and if its one thing the Dutch seem to know how to do as well as anyone its party! So much so that on Queensday those beautiful flowing canals in Amsterdam can quickly start flowing with something else…urine! That’s where this crazy game comes in as it aims to help Dutch party goers take aim in a different way!
Jeep Create Their Own Location Based Game
January 18, 2012 By Leave a Comment
When you think of Jeep what springs to mind? For me its the great outdoors and the spirit of adventure. But how do you make that relevant today? How about a completely mobile location based game! It”s a perfect fit from a brand perspective, harness the power of the smartphone and leverage the GPS/location based capabilities to get people out of urban environments and into the wilderness. Very Jeep! What I love about this campaign though is that Jeep didn’t sacrifice the essence of the brand for participation. It would have been easy to place the rewards (explained in the video) in easy to reach places to increase the numbers but that wouldn’t have been very Jeep would it.
New Location Based App Lets You Crash Local Weddings!
January 10, 2012 By Leave a Comment
The world has been waiting for a killer location based service and I think we’ve found it. Its called Crash Corsage and essentially the app pulls in publicly available data from wedding planning sites such as The Knot and eWedding creating an ever changing list of nuptials just begging to be crashed! Produced by R/GA’s Eric Schlakman the app is equal parts ingenius and devious and is bound to cause some mild panic amongst brides everywhere…especially with the added encouragement to ‘get involved’!
Nike Launch Augmented Reality Running Adventure
December 13, 2011 By 1 Comment
Brand, mobile, augmented reality…you know the score. Or do you? This funky new campaign by Nike featured 50 real runners decked out in the sports brands new ‘Flash’ running jackets. The runners, while being tracked via GPS, traversed the city of Vienna at night waiting for anyone playing a long to snap their photo. As the cameras flash hit the runners jacket a number was revealed within the light reflective material. The goal was simple, capture as many unique ‘Flash’ jackets as possible to win!
Honda Launches ‘The Experiment’ : An HTML5 Browser Based Game
November 24, 2011 By Leave a Comment
Honda UK, W+K London and B-Reel have launched a new HTML5 browser based advergame called ‘The Experiment‘. The game challenges players to create a series of chain reactions by placing pop-up windows in the right sequence. Different placements trigger various chain reactions, with thousands of permutations possible. As you progress through the levels new features are revealed hopefully continuing the excitement…but we all know these things can get old quickly! It kinda reminds me of the old Honda Accord Cogs ad from yesteryear but revamped for 2011!
Domino’s iPad Game Lets You Make A Virtual Pizza Then Order It!
November 22, 2011 By 1 Comment
I’ve been waiting for this campaign to break for the last couple of weeks after the Chief Creative Officer at Crispin Porter + Bogusky (Jeff Benjamin) revealed it at a recent conference in Sydney. Domino’s Pizza Hero is as iPad game that simulates the process of making your pizza, from kneading the dough to spreading your base sauce and sprinkling on your preferred toppings. When you are happy with what you’ve created simply send in the order and your pizza will be made and delivered!
Circle Of Friends Mobile Game By Fisherman’s Friend
November 18, 2011 By 1 Comment
Another corker of a student idea, this time from the Institute of Design in Germany. Its great to see unrestrained creativity like this, without the worry of brand guidelines, legal approval or even plain old relevance. This idea by Christian Baur and Thimon Machatzke is centred around your social circle and challenges you to keep those friends literally in a circle around you…a circle of 2 meters! If you can keep up the close proximity for 4 hours your next night out is covered by Fisherman’s Friend. Great piece of creative thinking.
The Most Read Stories On ADZAG – w/c Nov 6th
November 13, 2011 By Leave a Comment
Games, mobile and random dominated this week with some excellent new breakthrough work. If you want to know whats hot and by exemption whats not then look no further than this weeks most popular stories on ADZAG;
- Dominos Embraces Gamification With ‘Behind The Pizza’ > Making ingredients sexy again! Game based education platform from Dominos.
- Bring Back A Classic Volkswagen With VW’s Fanwagen > VW’s Fanwagen campaign continues to turn heads in what is a well executed promotion.
- Protect Your Identity Online With Verisure > Humorous mobile campaign built to raise awareness of your online identity and ensuring its safe and secure from random Facebook photos!
- ASICS Want To Know If You Can Run Faster Than Advertising > U.S. marathoner Ryan Hall who boasts a 6-foot-10 stride length and 4:46 mile pace, this instillation lets you see if you can keep up!
- The Power Of Foursquare: 7 Innovations For Business > Foursquares still kicking and so are these 7 innovations for business.
