How Big WIll The Internet Be In 2015?

Answer, pretty big, no let me re-phrase, effing ginormous! In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years.  As the content we consume gets bigger, more visual and of higher quality the amount of data passing through servers, down phone lines or over the air will continue to grow exponentially.

The Internet In 2015

The Internet In 2015

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Will China Redefine Our Digital Landscape?

I worked with Freddie Laker back in 2008 on a multi-national Coca Cola project and it was a nice surprise when his name appeared in my inbox this morning with the following awesome preso on the Chinese digital landscape (presented at SXSW 2012).  Freddie’s thinking is spot on and having just visited Shanghai myself I have the added benefit of having seen a glimpse of what he’s talking about.  China may seem a long way away or irrelevant to your day to day but its those marketing professionals that acknowledge and adapt to embrace its ever building influence  that will succeed.  Those that continue to ignore it…well…we’ll see.

Story Telling Through Social Media By JESS3

As this awesome presentation states ‘Brands are media companies right now’.  But the real point being made is that this idea doesn’t just apply to the brands that you see on TV or buy at your local 7-Eleven, it’s every business.  The democratisation of the internet through social media means any brand can have a voice and with strategy, consistency and commitment can grow that voice from a tiny murmur in a distant corner of the digital universe to a booming expression of authority and influence.

Amazing New Biography App For iPad

Zlatan Ibrahimovic, gifted footballer but a bit of a c*ck!  Personality aside his new biography app for iPad looks pretty amazing and is a great example of the future of publishing.  Hi-Res photos, goals, interactive maps, timeline, video introduction and tons of stats,  its got it all and a whole lot more.

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You Are What You Tweet Now And For Eternity!

To launch the fifth edition of The American Heritage Dictionary, US ad agency Mechanica built a web experience called ‘You Are Your Words‘ based off of the insight that who you are is a reflection of the language you use.  Having recently attended a Noam Chomsky seminar I have a new appreciation of the power of language and role it plays in the evolution of our species, hence the reason this campaign caught my eye (even after watching the horrendous video!).  However the campaign raises another question for me, namely what will happen to the content we have shared with the world after we leave this life?  All the tweets, status updates, photos, videos, likes, +1′s etc will remain, captured in Google, Facebook and the like, and ultimately accessible for many years to come.  If we think about the names we remember throughout history, their exploits and intentions have all been captured by 3rd party authors and artists who have preserved their legacy.  However the digital age changes that, putting the power back into the hands of the individual.  I doubt anyone will write a book about me, or paint my portrait but my personal writing and photography will remain long after I’ve gone and could potentially shape the way people remember me!

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Fact: Books Will Experience The Same Fate As The Horse

I stumbled upon this beautifully shot stop motion film for the Type Book Store in Toronto where the books come out to play once the sun sets.  It did a great job of making me feel a little warm and sentimental about books.  The vibrant artwork, the feel of print on paper and the ageless character a real book gathers.  Unfortunately I then thought about the 2000 books I have on my Kindle and the moment was lost!  What the video did remind me of though was a great insight be a former mentor of mine who said;

“Books will experience the same fate as the horse.  Once preferred by the masses, they’re now the pastime of the rich and well to do”

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The Most Important Social Media Statistics For 2012

So 2012 is up and running and every info-graphic factory in the world must be in a panic as they scramble to update their stats and facts for information junkies like me.  One of the first ’2012′ info-graphics out the door is this aggregate by Adage which looks to cover off all the social media statistics you could shake a stick at for the first part of the year (pulled from a selection of recent info-graphics that have done the rounds).

Social Media Statistics In 2012

Expect to find some interesting insight into the growth and direction of Facebook and twitter as well as a selection of more general behavioural and attitudinal data.   [Read more...]

Just One More ‘Digital Trends In 2012′ Presentation!

The world, as it is every year, has been inundated with ‘next year’ predictions and I’ve been guilty of sharing a few of these already, check out the Millward Brown and JWT decks here.  But before I close down the trend stream for another year I wanted to share one last presentation from digital agency Skive.  Its a well put together showcase of what our digital future will look like over the next 12 months without stating the obvious or pandering to the ridiculous.  Give it a read below.

Millward Brown : 12 Digital Predictions For 2012

More digital predictions this time from Millward Brown.  The 12 thoughts put forward in the following presentation are a little more conservative than the 10 trends shared by JWT Intelligence and in many cases are simply extensions of the behaviors we are seeing now.  None the less its a great summary of what we can expect to be talking about in 2012 so dig in.

Get Excited! The New Grand Theft Auto 5 Trailer

Grand Theft Auto has become one of the most valuable game franchises in the world and the next installment is well under way at Rockstar North.  To wet your appetite and provide a little entertainment this Monday check out the first official trailer.  The mindless violence and carnage seems to have been replaced with a slightly more intelligent and thoughtful approach to crime!

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