Fan Passion

So it looks like Deportivo Independiente Medellín aren’t the only ones looking to measure fan passion right now.  McDonald’s have recently rolled out their very own Passion Meter ready for EURO 2012.  Based solely on cheering the Macca’s concept is again powered by a mobile app that combines with Facebook to integrate a nifty crowd function, and with the Football fanfare already well underway it will be interesting to see what kind of traction this app gets.  And if checking the passion meter on your phone isn’t enough then there are huge instillation’s in Kiev and Warsaw too!

Read more…

I love this, Deportivo Independiente Medellín (the oldest Columbian football team) apparently has the most passionate fans in the country.  To measure that passion and turn it into a social currency this nifty little iPhone app was developed.  Using the phones microphone and accelerometer the app can measure movement and noise aka jumping and cheering and turn it into a passion score.  The score helps the club find their most passionate fans and also acts as a badge of honor and commitment through social channels!

Read more…