Experience

It looks like the South African advertising industry is enjoying playing with twitter hashtags and finding interesting ways to marry a digital action with a real world reward.  Following hot on the heals of the BOS Ice Tea, Tweet For A Tea : The Twitter Powered Vending Machine campaign is this idea from Toyota to help launch its new Etios model.  Anyone passing by the twitter powered shopfront could send a message to the #etiossmile and suddenly the instillation comes alive with bubbalicious results!

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I’m a big advocate of big brands who use their success to do a little good in this world.  It doesn’t happen enough considering all those corporate profits are a result of the little guy buying their wares.  Thankfully Coca Cola Philippines have done just that with this heart warming initiative.  I won’t spoil the pay-off but will simply ask that you watch until the end.  This is what Christmas is all about.  Well done Coke.

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What would you do if you found a wallet on the floor?  Keep it?  Hand it in?  Now ask yourself the same question if you found the wallet in your beloved football teams club store and it contained a ticket for your clubs next big match….and the wallets owner supported the rival team!  Well according to Coca-Cola, 95% of people turned the wallet in and it was lucky they did because they were rewarded with their very own legitimate ticket and an ice cold Coke!  Things didn’t end there, when match day came around every honest fan was broadcast on the big screen giving them an extra reason smile.  Feel good marketing at its best.

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I’ve been waiting for this campaign to break for the last couple of weeks after the Chief Creative Officer at Crispin Porter + Bogusky (Jeff Benjamin) revealed it at a recent conference in Sydney.  Domino’s Pizza Hero is as iPad game that simulates the process of making your pizza, from kneading the dough to spreading your base sauce and sprinkling on your preferred toppings.  When you are happy with what you’ve created simply send in the order and your pizza will be made and delivered!

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The Christmas campaigns are coming thick and fast right now and this latest augmented reality example by Disney is perfect for the kids.  Using one of the many giant digital billboards in Time Square anyone wanting a Disney experience can stand opposite the big screen in a specially marked circle which is being filmed and broadcast back to you in real time.  Its at this point the magic happens, everyone’s favourite characters from Mickey to Buzz Light Year begin to appear around you via augmented reality.  Although you can’t interact with the characters the experience is ideal for the little ones and certainly keeps the mystery and enchantment of Christmas alive.

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I love Angry Birds, in-fact I once held the 820th highest score in the world for its Christmas 2010 seasonal edition.  Yup, definitely a claim to fame of mine!  Anyway, it turns out that the smart guys from Wunderman Buenos Aires’s have given our fvourite feathered friends steroids as Angry Birds can now be played on any website in the world!  The campaign looks to promote the awesome Nokia N8 and its gaming capability and can be experienced by clicking here, then dragging the gaming icons onto your browsers bookmark bar.  Once done you’ll be you’ll be shooting yellow birds and carving up water melons across the web in seconds!

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The launch of the all new Volkswagen Beetle needed to be as fun as the car itself.  With all new aggressive styling, a massively upgraded interior and that same cheeky personality the advertising needed to literally jump off the page.  Funnily enough that’s exactly what the auto maker and Red Urban have done.  Using a custom augmented reality iOS app every billboard/poster is packed full of hidden interactive goodness.  Simply hold up the phones viewfinder (while running the app) over the VW Beetle panel and BOOM!  Its certainly an innovative take on the traditional outdoor format and brings the Beetle to life in exactly the right way but I do have concerns over the number of people willing to take the time or make the effort to fully experience the campaign.

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Absolut Life, a clever idea our of the Miami Ad School, has been created to deter people from drink driving by highlighting what they have to lose.  Using Facebook, Absolut Life creates a video montage of your digital self, your status updates, photos, life changes, marriages, kids etc.  The result is an excellent preventative measures designed to shock the audience out of apathy and change their behaviour.  Very smart.

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Small town America meets Japanese auto maker in Mitsubishi’s most recent marketing ploy.  To launch their new electric car and position it as the new normal Mitsi have taken over Normal, Illinois!  1000 electric cars, a completed charging infrastructure and this video are just the beginnings of the campaign.  As the video says, if you drop 1000 cars in LA no one will notice, but do the same in Normal and no one can avoid it!

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An Israeli chip brand wanted to spread their brand message of “break up your nerves” (I guess it makes sense in Israel!) and in the process created what might be the first stand-up comedy campaign for Facebook.  Anyone interested in having a few laughs could simply insert a picture of their friend (or technically themselves), fill in a few details and out popped a personalised comedy sketch using a well known Israeli comedian.  The video could then be shared on your friends Facebook walls so everyone could join in the fun!  The results are actually pretty good, with 170,000 videos created, 450,000 views total and a an extra 60,000 people liking their Facebook page.

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