Event

For those outside of Australia the headline will probably mean nothing to you, but here in Australia it’s a big deal, a REALLY BIG deal.  To give you some context, at the start of the year Cyclone Yasi wiped out the seasons Banana harvest in Queensland devastating the epicentre of the Australian Banana industry. This left the growers with no income for most of the year, and Banana lovers around the country (foreign imports are banned) with high prices, bad quality and an increasingly limited supply.

But the good news is that bananas are now back, the crop has recovered, awesome high quality bananas are flooding supermarkets and retailers and those high (up to $17 per KG!) prices are coming back down.  To celebrate, my team lead by @OllyWilton (follow him) have put together a less than conventional program to relaunch the humble banana!

The first step was to re-engage with our existing communities whos consideration and we are sad to say ‘love’ for the great Aussie banana had fallen over the last 9 months.  First our Facebook community got a massive update and we joined twitter tackling the existing banana conversation head

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As October 4th sneaks up on us and the buzz around the Apple announcement happening at its Cupertino, California campus reaches a crescendo, Paid Viewpoint release the follow up, or part 2 of their 3 part series on the iPhone 5. (Read part one here).

1000 iPhone users were surveyed and some of the findings include;

• 51% of current iPhone owners consider themselves a Fanboy or Fangirl
• 75% of iPhone owners believe its hip or cool to own an iPhone (WTF!)
• Those that class themselves as a Fanboy/Fangirl are 76% more likely to upgrade to an iPhone 5

I assuming part 3 will be released after the imminent unveiling, it will be interesting to see

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That is the question that Nissan are trying to answer through their new reality show airing on Speed TV from September 20th. To kick things off a nationwide (USA only) tournament was conducted where the 16 top Gran Turismo drivers were selected from nearly 54,000 entrants. Those 16 virtual speedsters will now compete for a shot at becoming a motorsport professional, not in the virtual world but for the actual Nissan race team! So can gaming skills translate into real world talent, we’ll find out soon!

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Carlsberg have their ‘Probably the best…’ campaign and it seems Heineken now have ‘This … is occasionally perfect’, and in this case its a billboard!  A seemingly innocuous outdoor panel was placed on Great Jones St, New York sporting the simple line ‘This billboard is occasionally perfect’.  Over the next few days nothing happened and in all honestly probably no one noticed as as billboards go it was nothing special.  Then on August 17th the curtains went up, the mystery built and when the big reveal came around a stage had been constructed and Brooklyn band ‘TV on the Radio’ played in impromptu set to the backdrop of Heniekens poster.

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To celebrate the 2011 Copa America, Coca Cola put on a huge event to cover the game.  The catch was, that the screen showing the match was sound activated!  So whenever the crowd fell silent the picture began to fade away encouraging everyone to continue to party and have fun!  A great idea for the vibrant South American market, might not work with the more reserved  English fans!

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To promote Dollar Drink Day, McDonalds Canada created a massive ice sculpture with 4000 loonies (dollar coins) frozen within it. The public were invited to chip out a dollar or two, visit their closest McDonalds and cool off with one of their refreshing and cheap drinks!  Watching the video it appears the effort required to get a dollar out the ice certainly warranted a free drink!

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JWT New York has created a powerful campaign designed to raise awareness of human rights issues in Burma.  The instillation depicts a series of prisons with pens for bars.  Passers-by remove the pens to sign an adjacent petition releasing the prisoners as support grows.  An incredibly idea that beautifully ties together an individuals action and the power of the crowd.