Anyone working in the communication industry will be familiar with the increasing importance of a brands story. Having purpose and authenticity is now just as important as having a recognisable logo. Toms shoes, Zappos and Whole Foods are all examples of brands that have excelled through a well crafted brand story backed up. Another brand that is fighting to be added to that list is Quicksilver who have recently installed wave powered generators outside their production facility. Why? Well Quicksilver don’t just want to make products for waves, they want their products to be made by the waves!