Things are heating up. You’re about to get lucky. Then the unthinkable happens. You realize you don’t have a condom! Never fear, Durex have a solution. Or at least they do in the Middle East. #CondomSOS is a location enabled iPhone app that broadcasts a discrete distress signal to Durex HQ and before you know it a ‘delivery driver’ turns ups with your merchandise! A genuinely fantastic idea that does a good deed. Nice work.
I love it when a organisation gets behind a good cause. It makes the world a slightly better place and is certainly a big incentive for many consumers to interact with the brand. Here is a great example from Durex. For every tweet using the hashtag #1share1condom (up to 2.5m condoms) Durex will don’t a condom to a charity helping to fight the spread of HIV. If you haven’t then get tweeting, World AIDS Day is December 1st…or tomorrow!
A week not dominated by communication but by technology. The Apple rumour mill has been in overdrive with leaked images and speculation around the forthcoming iPhone 5 and Google finally launched its Flights product over a year after it acquired ITA Software. The ADZAG Facebook page is inches away from its 100th fan, please like us here if you haven’t already! Right, here’s our round-up of the best of the week incase you missed anything;
In Taiwan, a country steeped in tradition and culture, talking about sex is taboo. Unfortunately this means its incredibly hard to educate the youth population on sexual health and safe sex. Durex, one of the worlds largest condom producers had regularly tried to reach this audience with street promoters but weren’t having any luck (to be honest I don’t know where some random stranger running up to you waving condoms in your face would have a positive outcome!). To overcome the stigma associated with talking about sex, Durex tapped into another cultural truth, the desire to know ones future. And so Xerud (that’s Durex backwards) the Fortune Teller was born. Placed in pubs, clubs and bars Xerud shared the message of safe sex and future fun with young adults while overcoming the social barriers that had blocked the conversation before.