Disney New York

The Christmas campaigns are coming thick and fast right now and this latest augmented reality example by Disney is perfect for the kids.  Using one of the many giant digital billboards in Time Square anyone wanting a Disney experience can stand opposite the big screen in a specially marked circle which is being filmed and broadcast back to you in real time.  Its at this point the magic happens, everyone’s favourite characters from Mickey to Buzz Light Year begin to appear around you via augmented reality.  Although you can’t interact with the characters the experience is ideal for the little ones and certainly keeps the mystery and enchantment of Christmas alive.

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