Digital Marketing

Charlie bit my finger, LOL Cats, The untimely death of Jeff Goldblum in 2009 (he didn’t really die!), these are all pieces of content or ideas that have gone viral online.  Sometimes we can determine why and other times it just seems to be a serendipitous clash of relevance and resonance.  In a bid to add a little more knowledge and best practice around crafting a viral hit the team at Problogger have pulled together the following info-graphic;

Although largely conceptual, there are some interesting strategies and theories that will point any budding ‘viral marketer’ in the right direction.

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Brazilian condom brand, Olla Condoms, have taken the idea of a friend request to the extreme with a campaign called ‘Avoid little surprises like this one’.  As we all know young guys like to party with friends and sometimes enjoy some ‘extra curricula’ activities.  Now picture the next morning when you log onto Facebook and find a friend request pending from your future baby, even sporting the Junior moniker of your name!  Yup, heaps weird!

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